by Greg Secrist | Oct 23, 2026 | SEO Tools
A sudden drop in an SEO tool can make it look as though months of online marketing work disappeared overnight. Before you change a strategy, rewrite pages, or tell a client their AI visibility has collapsed, you need to know whether that report reflects a real...
by Matt Secrist | Jul 30, 2026 | Content Marketing Tips, SEO Strategy Tips, SEO Tools, Social Media
Google Search Console is no longer limited to tracking the performance of your website. You can also connect supported social media accounts and begin collecting data about how people discover that content through Google Search. In this guide, you’ll learn how to add...
by Matt Secrist | Jun 11, 2026 | SEO Strategy Tips, SEO Tools
Most businesses track SEO the same way. They build a list of 25, 50, or maybe 100 keywords they want to rank for. Then they plug those keywords into a rank tracking tool like Semrush, Ahrefs, Moz, or another SEO platform. Every month, they check the report. A few...
by Greg Secrist | Apr 23, 2026 | SEO Tools
Learning SEO on your own can feel confusing at first. There are a lot of tips online, but not all of them are clear, current, or easy to follow. A good DIY SEO course from a trusted guru gives you a clear path. It helps you learn the basics, understand what matters,...
by Greg Secrist | Feb 11, 2026 | Keyword Research, SEO Strategy Tips, SEO Tools
At its core, Keyword Planner is a tool for pay-per-click (PPC) search campaigns with Google Ads. However, as you perform search engine optimization (SEO), you may wonder about how to use Google Keyword Planner without creating an ad. Fortunately, it is...
by Greg Secrist | Jan 30, 2026 | SEO Tools
Saying that Yoast SEO is a popular tool for search engine optimization would be an understatement. It has over 10 million installs, and 25,000+ five-star ratings (95% of the total). This app comes in two flavors: free and premium. If you use WordPress (or...
