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Organic Video Marketing: What Our 28-Day Search Test Showed

Organic Video Marketing: What Our 28-Day Search Test Showed

by Matt Secrist | Nov 9, 2026 | Content Marketing Tips

Our organic video marketing experiment changed how we think about SEO and search visibility. In a 28-day comparison we shared in September 2026, our website received 368 clicks from Google Search while our business YouTube videos received 9,990 clicks! That is about...
Google AI Content Guidelines: A Practical Review Checklist

Google AI Content Guidelines: A Practical Review Checklist

by Matt Secrist | Nov 1, 2026 | SEO Content Writing

Google AI content guidelines give you a useful reason to review how you publish your written content. Your priority is human judgement throughout the process: a clear answer, original insight, accurate information, and honest authorship. An automated draft generated...
A Video Marketing Strategy Built Around One YouTube Video

A Video Marketing Strategy Built Around One YouTube Video

by Matt Secrist | Oct 28, 2026 | Content Marketing Tips

Your next long-form video can do more than just fill a slot on YouTube. It can become an evergreen lesson to help convert your audience, a source of short clips, a blog article, and a reason to reconnect with your email list. Your video marketing strategy starts with...
How to Add Social Media Accounts to Google Search Console

How to Add Social Media Accounts to Google Search Console

by Matt Secrist | Jul 30, 2026 | Content Marketing Tips, SEO Strategy Tips, SEO Tools, Social Media

Google Search Console is no longer limited to tracking the performance of your website. You can also connect supported social media accounts and begin collecting data about how people discover that content through Google Search. In this guide, you’ll learn how to add...
You’re Tracking SEO Keywords Wrong: Why You Should Track by URL Instead

You’re Tracking SEO Keywords Wrong: Why You Should Track by URL Instead

by Matt Secrist | Jun 11, 2026 | SEO Strategy Tips, SEO Tools

Most businesses track SEO the same way. They build a list of 25, 50, or maybe 100 keywords they want to rank for. Then they plug those keywords into a rank tracking tool like Semrush, Ahrefs, Moz, or another SEO platform. Every month, they check the report. A few...
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