by Greg Secrist | Mar 9, 2026 | SEO Strategy Tips
Many SEO campaigns rely heavily on backlinks to build authority. This one did not. A small university approached us because they needed more exposure for their nursing program. Their goal was to attract more prospective students through organic search. At the time,...
by Greg Secrist | Mar 3, 2026 | SEO Strategy Tips
AI search is changing how people look for information. Instead of typing short phrases like “SEO services,” users now ask full questions such as: How do I know if my website is optimized for AI searchWhat is the best way to improve local SEO without hiring an agency...
by Greg Secrist | Feb 20, 2026 | SEO Strategy Tips
If you ask ChatGPT for the “best headphones” 100 times, you will almost never get the same list twice. Not slightly different. Not one brand swapped out. Statistically, almost never the exact same response. Yet brands are spending millions of dollars trying to rank in...
by Greg Secrist | Feb 11, 2026 | Keyword Research, SEO Strategy Tips, SEO Tools
At its core, Keyword Planner is a tool for pay-per-click (PPC) search campaigns with Google Ads. However, as you perform search engine optimization (SEO), you may wonder about how to use Google Keyword Planner without creating an ad. Fortunately, it is...
by Matt Secrist | Feb 2, 2026 | Content Marketing Tips, Keyword Research, On-Page SEO Tips, SEO Content Writing, SEO Strategy Tips
Since both traditional and AI search engines use keywords as a jumping-off point when filtering results, it’s incredibly important to know how to use keywords in your content correctly so that your content has a better chance of being found, indexed and ranked...
