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Why SEO Still Matters in the Age of AI Search

Why SEO Still Matters in the Age of AI Search

by Greg Secrist | Nov 4, 2025 | SEO Strategy Tips

Key Takeaways SEO remains vital, even with AI tools like ChatGPT altering search dynamics. It generates free, evergreen traffic by attracting high-intent buyers who still prefer visiting websites. SEO builds visibility in AI search, enhancing credibility and authority...
How SEO Works (and How Google & AI Decide What Ranks)

How SEO Works (and How Google & AI Decide What Ranks)

by Greg Secrist | Nov 4, 2025 | SEO Strategy Tips

Key Takeaways SEO involves a four-step process: crawling, indexing, ranking, and understanding content. AI and Google use factors like content quality, keyword intent matching, E-E-A-T, user experience, and backlinks to evaluate content. Creating useful, trustworthy,...
What Is SEO (and Why It Still Matters in the Age of AI)

What Is SEO (and Why It Still Matters in the Age of AI)

by Greg Secrist | Nov 4, 2025 | SEO Strategy Tips

If you’re new to SEO, this post is for you. We’re kicking off a series that breaks down what is SEO, how it works, and why it still matters—even as AI changes how we search online. Key Takeaways What is SEO? SEO, or Search Engine Optimization, helps your...
How To Improve SEO – Focus Only On What Matters

How To Improve SEO – Focus Only On What Matters

by Greg Secrist | Oct 22, 2025 | SEO Strategy Tips

Key Takeaways: How to improve SEO – Identify if your business is local or national to tailor your SEO strategy effectively. For local businesses, optimize your Google Business Profile, fix website structure, gather 5-star reviews, and build citations. For...
The Importance of Content Pruning SEO

The Importance of Content Pruning SEO

by Greg Secrist | Oct 8, 2025 | On-Page SEO Tips, SEO Strategy Tips

What if you could grow your website traffic by 178% in just 30 days? It sounds too good to be true, but that’s exactly what happened when we practiced a little content pruning SEO for our site. This simple yet powerful strategy helped us remove outdated content,...
Why Is My SEO Not Working? 3 Likely Reasons & How To Fix Them

Why Is My SEO Not Working? 3 Likely Reasons & How To Fix Them

by Greg Secrist | Sep 29, 2025 | SEO Strategy Tips

You’ve invested time, money and energy into your digital strategy, but the traffic and rankings you were promised still aren’t showing up. Sound familiar? If you’ve been struggling to understand why your SEO is not working, you’re not alone. Many businesses struggle...
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