by Greg Secrist | Feb 11, 2026 | Keyword Research, SEO Strategy Tips, SEO Tools
At its core, Keyword Planner is a tool for pay-per-click (PPC) search campaigns with Google Ads. However, as you perform search engine optimization (SEO), you may wonder about how to use Google Keyword Planner without creating an ad. Fortunately, it is...
by Matt Secrist | Feb 2, 2026 | Content Marketing Tips, Keyword Research, On-Page SEO Tips, SEO Content Writing, SEO Strategy Tips
Since both traditional and AI search engines use keywords as a jumping-off point when filtering results, it’s incredibly important to know how to use keywords in your content correctly so that your content has a better chance of being found, indexed and ranked...
by Greg Secrist | Nov 4, 2025 | SEO Strategy Tips
Key Takeaways SEO remains vital, even with AI tools like ChatGPT altering search dynamics. It generates free, evergreen traffic by attracting high-intent buyers who still prefer visiting websites. SEO builds visibility in AI search, enhancing credibility and authority...
by Greg Secrist | Nov 4, 2025 | SEO Strategy Tips
Key Takeaways SEO involves a four-step process: crawling, indexing, ranking, and understanding content. AI and Google use factors like content quality, keyword intent matching, E-E-A-T, user experience, and backlinks to evaluate content. Creating useful, trustworthy,...
by Greg Secrist | Nov 4, 2025 | SEO Strategy Tips
If you’re new to SEO (Search Engine Optimization), this post is for you. We’re kicking off a series that breaks down what is SEO, how it works, and why it still matters—even as AI changes how we search online. Key Takeaways What is SEO? SEO, or Search...
