by Greg Secrist | Mar 18, 2026 | News
The Weber State University Marketing Club recently welcomed Greg Secrist, co-founder of BKA Content, for a guest presentation on one of the biggest shifts happening in marketing today: the growing impact of artificial intelligence on digital marketing and SEO. Invited...
by Greg Secrist | Mar 9, 2026 | SEO Strategy Tips
Many SEO campaigns rely heavily on backlinks to build authority. This one did not. A small university approached us because they needed more exposure for their nursing program. Their goal was to attract more prospective students through organic search. At the time,...
by Greg Secrist | Mar 3, 2026 | SEO Strategy Tips
AI search is changing how people look for information. Instead of typing short phrases like “SEO services,” users now ask full questions such as: How do I know if my website is optimized for AI searchWhat is the best way to improve local SEO without hiring an agency...
by Greg Secrist | Feb 25, 2026 | SEO Strategy Tips
If someone searched, “What does your business do?” would Google answer correctly? Most business owners assume Google pulls that answer from the homepage. But more often than you might think, Google surfaces the About Us page in search engine results very first. Not...
by Greg Secrist | Feb 22, 2026 | Content Marketing Tips
Google is one of the most widely used search engines on the Internet. In fact, there are approximately 8.5 billion searches done on Google every day. Companies spend thousands of marketing dollars every year on SEO, white-hat link building, website design and...
