How To Expand Your Google My Business Reach

If local clientele is important for your company, you should look for ways to you can expand Google My Business reach. Over 80% of consumers rely on these listings to decide which companies to do business with.

Where should you start when enhancing your Google My Business visibility? Review our top suggestions for how to drive traffic to your Google My Business listing.

Why Expand Your Google My Business Reach

Google My Business (also known as GMB and Google Business Profile) is a free tool for managing your online presence across Google’s services. A strong profile helps customers learn more about your business and how to contact you.

These features also help you improve local search engine optimization (SEO) performance. As a result, your company is more likely to show up at the top of Google search results and on its maps. 

Expanding your Google My Business reach enhances your brand’s credibility. The tool lets you engage with your target audience with posts. These help people gain a better understanding of who you are and the services you offer. Reviews can build social proof with positive testimonials. 

Also, when you promptly respond to comments and questions, people learn that you’re a company that takes care of its customers. Customers can also make reservations through Google My Business, which is a smart way to boost conversions. 

10 Tips To Enhance Your Google My Business Visibility

Expand the Google My Business reach of your company with the following ideas.

1. Make Sure You Have a Complete Profile

Fill out all applicable fields when setting up your profile, and try not to leave any sections for later. Ensure that all information is accurate and up-to-date to avoid misleading potential customers. You must also continually check your profile because it takes a few days for changes to appear. Carve out time to provide information for every section and regularly review that all uploads are active.

If you already have a profile, you may have rushed to get it done because of being busy and left some portions blank. Go back and ensure you’ve filled out everything, including attributes, services, categories, products, and photos. 

2. Post Regularly

Your profile shouldn’t be static. Provide important updates about your business with regular posts to expand your Google My Business reach. Include recent offers and promotions that drive traffic to your location.

Also, share photos of recent events and customers. These show people that you’re active and satisfying your patrons.

3. Use Links in Your Listing and Posts

Links to the appropriate landing page drive traffic to your site and enhance your profile. The web page you choose can affect the relevance of your listing and where it ranks in search results. Check your listing and page rankings to optimize your site’s SEO and expand your Google My Business reach.

4. Get as Many Reviews as You Can Organically

Whenever possible, encourage customers to leave reviews. Good reviews are one of the best ways to attract more customers. Positive ratings also help boost your ranking with Google, which puts you higher in search results for greater visibility.

Remember that you must try to get good reviews organically. Google discourages incentivizing customers for reviews, as it could lead to penalties or reduced trust in the authenticity of reviews. Make it easy for customers to leave those reviews with links or QR codes to expand your Google My Business reach.

5. Respond to Your Reviews 

Responding to reviews shows you care about your customers and their feedback. Reply quickly to negative reviews to show that you want to resolve the issue. Others will see this as good customer service.

Highlight positive reviews by responding to them or posting them on your website. Though it’s a small gesture, customers appreciate it, and that motivates others to leave good reviews.

6. Drive Traffic To Your Google My Business Listing Using Analytics

Google lets you track and view your profile performance over specific periods. You can check how often users have viewed or searched for your profile to see how popular you are.

Other helpful metrics are:

• Calls
• Website clicks
• Bookings
• Interactions 
• Requests for directions

Even once you’re doing a good job of expanding your Google My Business profile, continue to improve by measuring key performance indicators.

7. Engage With Your Audience Using Q&As

Though you may not be able to respond to every review, you should try to answer every question about your business. Google lets anyone answer these questions, which could lead to inaccurate information about your company. You can’t disable this feature, so it’s best to respond. Set alerts to know when someone has posted a question.

Fortunately, you can post questions, answer them, and upvote them. Cover the most commonly asked questions to highlight your best features.

8. Optimize Your Keyword Usage

Keywords affect your listing’s search ranking, just as they do with your web pages. Determine which keywords drive traffic and add them to your profile. You’ll need to work with someone who can do that for you or use a keyword research tool to find which terms have a high volume and low difficulty.

9. Adopt Other Local SEO Best Practices to Your Profile 

Support your listing’s visibility and rankings with the full range of local SEO practices, such as:

• Create, claim, and optimize your listing on other online directories
• Build local citations
• Create location-specific content on your blog

Improving all aspects of local SEO expands your Google My Business reach and draws customers.

10. Get Help When You Need It

Successfully expanding your Google My Business reach requires constant effort. Google continually updates its rules and algorithm, so you must keep up with the latest strategies and best practices.

You may be able to get what you need by reading SEO marketing blogs and using paid SEO tools. If you need to focus your attention on other parts of your business, work with a trusted digital marketing agency that can manage your local SEO and GMB profile.

We Make It Easier To Expand Your Google My Business Reach 

All of these suggestions are important, but they may be more than you can handle on your own. Our BKA Content local SEO team can help you expand your Google My Business reach for enhanced visibility. Contact us for a free SEO consultation today to see how.