by Greg Secrist | Jan 6, 2025 | Content Marketing Tips, SEO Tools
Google Analytics vs. Google Tag Manager How do you make decisions about your company’s digital marketing strategy? If you said, “We look at audience analytics data,” that’s the right answer! Businesses that track performance metrics for marketing are 500% more likely...
by Greg Secrist | Dec 30, 2024 | SEO Tools
Ahrefs vs. Google Keyword Planner: A Brief Comparison Which tool wins in a matchup between Ahrefs vs. Google Keyword Planner? To answer, you should understand how each contributes to search engine optimization (SEO) because more than half of all website traffic comes...
by Matt Secrist | Dec 10, 2024 | On-Page SEO Tips, SEO Tools
10 Internal Linking Tools To Help With SEO Internal links are still important for your website, as confirmed by Google’s John Mueller, who recently said: “Internal linking is super critical for SEO [search engine optimization].” Internal linking tools can help you...
by Greg Secrist | Nov 1, 2024 | Keyword Research, SEO Tools
How Accurate Is Google Keyword Planner, and Is There Anything Better for SEO? Many marketers start with Google Keyword Planner for search engine optimization (SEO) research. However, Google created the tool for pay-per-click (PPC) ads, so how accurate is Google...
by Matt Secrist | Oct 29, 2024 | SEO Strategy Tips, SEO Tools
Is Google Analytics Free? A Quick Breakdown of GA4 Google has various tools to help with digital marketing, and it can be hard to understand the differences and details of each. For example, is Google Analytics free, or do you have to pay for some features? Over 44...
by Shaundra Cragun | Sep 23, 2024 | Keyword Research, SEO Strategy Tips, SEO Tools
One of the best habits for effective search engine optimization is keeping tabs on how your web pages are performing. Your highest-ranking keywords can deliver a lot of traffic — the top result gets more than 25% of clicks for most searches. Depending on the number of...
