by Greg Secrist | Nov 1, 2024 | Keyword Research, SEO Tools
How Accurate Is Google Keyword Planner, and Is There Anything Better for SEO? Many marketers start with Google Keyword Planner for search engine optimization (SEO) research. However, Google created the tool for pay-per-click (PPC) ads, so how accurate is Google...
by Matt Secrist | Oct 29, 2024 | SEO Strategy Tips, SEO Tools
Is Google Analytics Free? A Quick Breakdown of GA4 Google has various tools to help with digital marketing, and it can be hard to understand the differences and details of each. For example, is Google Analytics free, or do you have to pay for some features? Over 44...
by Matt Secrist | Oct 6, 2024 | Content Marketing Tips, SEO Strategy Tips
SEO Strategy for Doctors: A Complete Guide Did you know that 77% of people begin their patient journey with a Google search? The search engine handles 70,000 healthcare-related searches every minute. It may be the most influential tool when people choose which doctor...
by Matt Secrist | Sep 25, 2024 | Content Marketing Tips, Local SEO Tips, SEO Strategy Tips
Are you operating a brick-and-mortar or service-based business with a physical presence in different areas? Then, you should have a search engine optimization (SEO) strategy for multiple locations. A digital presence in each of the areas you serve boosts your online...
by Shaundra Cragun | Sep 23, 2024 | Keyword Research, SEO Strategy Tips, SEO Tools
One of the best habits for effective search engine optimization is keeping tabs on how your web pages are performing. Your highest-ranking keywords can deliver a lot of traffic — the top result gets more than 25% of clicks for most searches. Depending on the number of...
by Greg Secrist | Sep 14, 2024 | Link Building Tips, SEO Strategy Tips
How Many Backlinks Do You Need? Building links is one of the most important SEO tactics. When Google’s bots crawl websites, they focus on incoming links to rate a site’s authority. High-quality backlinks drive traffic to your website and often lead to...
