by The BKA Writing Team | Jan 15, 2024 | Content Marketing Tips, Paid Ads Tips
How SEO and AdWords Can Work Together What if you threw a party and no one came? Most people have faced this fear at least once in their lives. Businesses face it every day, and the consequences are more dire than temporary embarrassment. Search engine optimization...
by Greg Secrist | Jun 13, 2023 | Content Marketing Tips, Paid Ads Tips
Paid vs. Organic Marketing: Exploring Your Options In today’s ever-evolving digital landscape, businesses have a wide variety of choices when it comes to marketing strategies. Two of the most prevalent methods that dominate discussions are paid and organic...
by Matt Secrist | Apr 8, 2023 | Content Marketing Tips, Paid Ads Tips
PPC vs Content Marketing: Get the Best of Both Worlds While many marketers see pay-per-click and organic content as opposing forces, you don’t need to choose a side when it comes to creating an effective campaign. Using these channels to complement one another...