by Greg Secrist | Oct 17, 2016 | Content Marketing Tips
What You Need To Know About Gen Z Marketing Millennials have gotten a lot of attention from marketers over the past few years, but as time goes by, it is time to start looking at the next generation: Gen Z. Just as Millennials required different marketing strategies...
by Matt Secrist | Oct 12, 2016 | Content Marketing Tips
How To Quantify Relevancy for Your Content Marketing Campaign Relevance. It is a key component of any content campaign, which is why you see the word and its derivatives over and over again in tips on developing a strong content marketing strategy. Relevance is one of...
by Matt Secrist | Oct 4, 2016 | Content Marketing Tips
Metrics That Matter: What You Should Really Be Tracking Remember the old days when metric tracking meant checking how many views a post had received? Times have changed, technology has improved and content marketing analytics now mean a lot more than counting page...
by Matt Secrist | Sep 13, 2016 | Content Marketing Tips
Is Your Website’s Tab Content Ranking? The goal of a website designer is to keep the page simple, attractive and user-friendly. Rather than placing all the content on one page, the site may offer a tabbed or click to expand option to “clean up” the way the site...
by Greg Secrist | Aug 31, 2016 | Content Marketing Tips
Beyond the Basics of Curated Content While every business owner understands the need to create valuable content for their readers, not all professionals realize how beneficial curated content can be to their site. Original pieces that promote your company are crucial...
by Matt Secrist | Aug 23, 2016 | Content Marketing Tips, Ecommerce SEO, SEO Strategy Tips
Including Ecommerce Content in Your SEO Strategy Have you ever visited a website multiple times before deciding to make a purchase? What contributed to your final decision to buy? If you would like to know how ecommerce content can influence an audience, you must...
