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Creating a Target Audience for Your Marketing Campaign

by Matt Secrist | Mar 18, 2023 | Content Marketing Tips

Creating a Target Audience for Your Marketing Campaign Do you know who your campaign target audience is? You probably hear a lot about targeting your content to your audience every time you take a course or read some guide to help with creating a marketing campaign....
Recession-Proofing Your Business: What Is an Economic Recession?

Recession-Proofing Your Business: What Is an Economic Recession?

by Charlotte Secrist | Mar 18, 2023 | Content Marketing Tips

Recession-Proofing Your Business: What Is an Economic Recession? The past few years have seen a series of economic ebbs and flows, leaving business owners and consumers wondering what the future may hold. An economic recession refers to a trend of decline in...
How To Generate Leads With Content Marketing

How To Generate Leads With Content Marketing

by Matt Secrist | Mar 18, 2023 | Content Marketing Tips

How To Generate Leads With Content Marketing To run a successful business, you need to develop a pipeline to attract consistent (or better yet, growing) sales. For many businesses, this means generating enough high-quality leads to keep the sales team busy and the...
Content Distribution: 6 Ways To Share Your Blog

Content Distribution: 6 Ways To Share Your Blog

by Matt Secrist | Mar 14, 2023 | Content Marketing Tips

Content Distribution: 6 Ways To Share Your Blog For many businesses, content creation is a top priority. In fact, as of 2017, companies set aside 46% of their budgets to buy blog content. Yet, only 50% of organizations, both large and small, have a documented content...
8 Ways To Increase Brand Awareness

8 Ways To Increase Brand Awareness

by The BKA Writing Team | Mar 12, 2023 | Content Marketing Tips

8 Ways To Increase Brand Awareness When it comes to branding for small businesses, you as a business owner have a myriad of options and approaches to choose from. If you are like most entrepreneurs, you want your brand to become popular and in turn, attract customers....

Millennial Marketing: 7 Ways To Use Content Marketing

by Matt Secrist | Mar 10, 2023 | Content Marketing Tips

Millennial Marketing: 7 Ways To Use Content Marketing ​Enter the age of millennial marketing. Millennials have overtaken Baby Boomers as America’s largest generation. A recent census showed that there were 75.4 million millennials, defined by those born in...
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