by Matt Secrist | Apr 8, 2023 | Content Marketing Tips, Paid Ads Tips
PPC vs Content Marketing: Get the Best of Both Worlds While many marketers see pay-per-click and organic content as opposing forces, you don’t need to choose a side when it comes to creating an effective campaign. Using these channels to complement one another...
by Matt Secrist | Apr 8, 2023 | Content Marketing Tips
SEO Content Writing vs. Creative Content Writing Content writing has many roles. It persuades, informs, ignites and entertains. However, not every piece of writing can fit the mold, especially online. SEO content writing and creative content writing are sought-after...
by Greg Secrist | Apr 8, 2023 | Content Marketing Tips
How To Create a Landing Page: The Complete Guide ​Building effective landing pages is essential for B2B and B2C businesses. The question, however, is why and how are they so vital to your website? Simply put, landing pages can tell you a lot about your customers and...
by Matt Secrist | Apr 8, 2023 | Content Marketing Tips, Real Estate SEO
Top 10 Mortgage Marketing Hacks for SEO Lead Generation As a mortgage provider, you know how important SEO lead generation is for your business. Leads represent potential clients who can consistently support your sales goals and perhaps provide referrals down the...
by Charlotte Secrist | Apr 8, 2023 | Content Marketing Tips
What You Can Expect From AI Content in 2023 AI-generated content is hands-down the most discussed digital marketing trend of 2023, creating huge ripples in the marketing industry and generating a lot of controversy. On one hand, there are potential concerns over...
by Matt Secrist | Apr 7, 2023 | Content Marketing Tips
Creating Effective Content Marketing Campaigns: Five Surprising Psychological Triggers When a product is being sold, consumers are more likely to purchase it if they feel some sort of psychological connection. Typically, advertisers use novelty, urgency and scarcity...
