by Matt Secrist | Dec 23, 2024 | Content Marketing Tips
How Impactful Are Meta Titles on Google Rankings? Meta titles (or “title tags”) are short text you can use to label a webpage in its HTML code. They have long been a part of search engine optimization, but how impactful are meta titles on Google ranking factors...
by Matt Secrist | Dec 18, 2024 | Content Marketing Tips
5 Examples of Brand Building via Company Culture At its heart and soul, content marketing strategy is all about building a brand, and a company’s culture can and should be utilized in such efforts. Think about it—a brand in some ways has less to do with what products...
by Matt Secrist | Dec 17, 2024 | Content Marketing Tips
How To Write SEO Content: 12 Requirements You Should Know Content marketing is a proven method of driving traffic to your website and turning visitors into customers. As the name implies, this form of marketing is all about using SEO content strategy to increase your...
by Matt Secrist | Dec 17, 2024 | Content Marketing Tips
Understanding Onsite Vs. Offsite SEO Did you know that more than 90% of websites on the internet don’t receive any organic search traffic from Google? This is because less than 1% of searchers look beyond the first page of results. Statistics like these show why...
by Matt Secrist | Dec 13, 2024 | Content Marketing Tips
Calls to Action in Writing: A Comprehensive Guide It’s foolish to deny the power of a call to action in writing, especially when it comes to online content. While anyone can craft a decent CTA, understanding the research and psychology behind web user behavior can...
