8 of the Best Link Building Tools in 2025

Building high-quality links is essential for your website’s success. When high-authority domains link to your site, you receive more traffic, become more credible, and are more likely to climb Google’s search engine results pages for competitive keywords. That isn’t to say the task is easy, though.

In fact, 41% of SEO experts agree that building links back to your site is the hardest part of the SEO process. Luckily, the best link building tools are available to help streamline the process.

The Best Link Building Tools of 2025

Our link building experts have scoured the web and put together a list of some of the best tools for backlinks out there in 2025. These tools are especially made for the hands-on SEO enthusiast who would like to go and secure their own backlinks without using a link building service.

And without further ado, here are the best SEO link building tools of 2025 (in no particular order):

1. BuzzStream

An end-to-end outreach platform, BuzzStream provides a variety of link-building tools that help you discover new opportunities, build prospect lists, and track your campaigns. The integrated CRM syncs everyone on your team, making it less likely that multiple people will accidentally contact the same prospects.

A built-in prospecting tool searches the web for link building opportunities and adds contact information to your list, making it easier for you to reach out with personalized emails. The backlink tool then monitors your links to ensure they’re doing the most for your website. With everything that’s included, it’s easy to see why this is on of the best link building tools. 

Buzzstream has a fairly balanced assortment of pricing and link building packages ranging from $24 a month to $1000 a month (and a few plans in-between). You’ll still be responsible for a lot of the boots on the ground work of creating links, but you’ll have the data you need as long as you have the bandwidth from your team.

2. Backlink Gap

Backlink Gap is the best link building software for keeping up with your competition. Run the tool and use the list of websites it generates to reach out with your link building campaigns. This gives you a better chance of securing a backlink, since you already know the people you contact have an interest in the products or services you provide.

Backlink Gap is easy to use and lets you analyze up to four of your competitors’ websites at once. Simply compare your backlinks to the backlinks of your competitors, then filter the list according to each domain’s authority score to determine which ones to contact first. Finally, choose the domains you want to gain links from, and launch the “Start Outreach” button to begin your campaign.

Backlink Gap has a completely free part of it’s link building tool in the form of it’s backlink checker. If you want to upgrade to a slightly more robust version of it’s free backlink checker, they do have an annual plan that costs the equivalent of $15.83 a month.

3. Respona

Respona is an excellent choice for small business owners who don’t know a lot about building links. The popular platform includes a wide range of templates that help you find potential backlinks. A couple of its most popular templates are the Skyscraper Technique and the Guest Post.

Skyscraper allows you to input your competitors’ articles and provides a list of the URLs linking to them. You can use the guest post template to input topics and receive a list of websites that accept guest posts about the topic. Each template walks you through the process, all the way to sending personalized emails. It even provides you with the contact information you need to reach out. It’s one of the better automated link building software tools out there.

Respona costs anywhere from $198 a month to $799 a month if you want unlimited email accounts. This automated link building software doesn’t come cheap but can potentially supercharge your backlinking efforts if you’ve got some budget to spare.

4. BuzzSumo

BuzzSumo is a content marketing tool at its core, but that doesn’t stop it from packing a punch in the race to be one of the best link building tools as well. First, the platform helps you create high-performing content that is more likely to earn links organically and without outreach. Then, you can use its search functions to locate influencers in your industry that link to competitors and are therefore likely to link to you as well.

Another interesting feature is brand mentions. BuzzSumo pokes its way around the internet and lets you know if someone uses your brand name in their content but doesn’t link to you. This provides you the opportunity to reach out and ask about getting the backlink and connect with people who already know about your business.

Buzzsumo’s link building platform costs more than a lot of the other tools on this list because it also packs in all of the other content marketing features that can help you with your entire SEO content strategy. You can get access to this backlink tool for $199 a month or spend up to $999 a month for all the bells and whistles.

5. Hunter.io

Use Hunter, which is described as an email outreach platform, to set up and manage your campaigns for building links. Enter a website domain and a name, and it will return the associated email address. Additionally, it verifies that the emails already in your list won’t bounce back and reveals any email address associated with a domain you enter, which is helpful if you couldn’t find it on the site yourself.

Hunter also lets you manage your cold email outreach campaigns, which is why it is one of the best link building tools. You can automate follow-ups, set up custom sending schedules, and personalize your campaign. Furthermore, it provides a Chrome extension that allows you to find the email addresses behind any website you’re browsing, and even integrates into Google Sheets.

With Hunter, you’ll want to make sure you have your own backlinks strategy defined, like the domain authority scores you’re looking for in linking sites as well as how many backlinks you need for the terms you are targeting.

The cost for this email outreach / link building platform ranges from free to $209 a month. This is one free link building tool you could use to get your feet wet and see if becoming a link builder for your own company is worth it, or if you should outsource it to a professional SEO company.

6. Pitchbox

Advanced link builders often choose to use a link building platform like Pitchbox. This outreach platform walks you through the process of getting backlinks from start to finish. A variety of campaign templates, such as blogger outreach or trending news, is already available, or you can create your own.

One of the biggest benefits of using Pitchbox is that you can have several people participate in your link building campaign and delegate specific tasks to them. This means that one person is finding the leads, one is composing the original emails, and another is personalizing them. 

Once you’re able to connect, you can then get your link builders busy on creating any content needed to secure the backlink.

When it comes to pricing, Pitchbox has plans raning from $165 to $420 a month. If you pay yearly, you can get up to a 15% discount on this link building tool.

7. Link Hunter

A link-building tool for beginners, Link Hunter uses an intuitive UI and as few steps as possible to complete a backlink campaign. The effortless interface prompts you to choose the link-building strategy that meets your needs, then searches for related topics and finds relevant websites for you to reach out to.

Each list of prospects includes important metrics at a glance. When you find a website that interests you, click on the email icon. Link Hunter then helps you by providing built-in email templates to create and personalize your message. Finally, the platform tracks the sites you’ve contacted and tells you whether you’ve received a link.

As far as pricing goes, LinkHunter does have a free trial and plans starting as low as $49/month.

8. SEMrush

SEMrush is another of the best link building tools on this list that also comes with an entire host of other SEO tools and features. If you’re looking for a link building platform that also allows you to consolidate the other parts of your SEO content strategy into a single software – this is your tool.

r tool. SEMrush has a whole host of link building features within their tool including a backlinks analytics tool where you can compare your ranking pages against your competitors and see if they have more backlinks than you, more high quality backlinks, etc. They also have a spot for you to do a backlink audit on your site as well as give you access to their outreach link building tools to go out and secure resource links, guest post links and more, on your own.

SEMrush pricing starts at $139.95 a month on up to $499.95 a month for their highest plan. There are some additional customizations you can pay for if you need it, but if you’re only needing a backlink tool for your own website then the cheapest plan should suffice.

BKA Content Can Help You With the Best Link Building Tools

BKA Content understands that even with the best link building tools in your arsenal, creating backlink campaigns is a process that requires time, knowledge, and a knack for networking. Why not focus on other aspects of running your business while we focus on SEO link building strategies behind the scenes using these same tools? Get in touch with us to learn more about our white-hat link-building services.