What Is SEO Consulting?

Search engine optimization isn’t a magic wand. Nine out of 10 web pages don’t make the cut, usually because of ignoring SEO best practices. To get good results with SEO, you need to know what you’re doing — or hire a professional. This guide explains what SEO consulting is and why it’s worth it.

What Is SEO Consulting and How Does It Help?

SEO consultants are specialists in optimizing websites to improve search rankings. They help businesses solve SEO problems and achieve goals related to organic search, such as ranking in the top search positions for specific keywords. SEO consulting is attractive because it offers customized solutions for the unique needs and circumstances of businesses.

Independent SEO Consultants

Some consultants work alone, offering guidance to in-house marketing teams and large brands. This type of SEO consulting involves advisory services such as overall SEO strategy, market research, competitive analysis, and website improvements.

Complete SEO Consulting Services

SEO agencies may offer consulting services in their suite of search optimization solutions. A team of SEO specialists can handle keyword research and content creation, which is a great fit for small businesses.

Do You Need SEO Consulting Services?

There are many situations when hiring an SEO consultant is a smart decision.

1. Something’s Wrong

An SEO consultant can help you fix problems with search rankings. Your site needs a helping hand if:

• Your traffic drops suddenly and you don’t know why.
• Google Search updates heavily impact your keyword ranking positions.
• Your site receives a manual penalty from Google.
• Competitors are starting to beat your rankings for important keywords.

Trying to fix these issues yourself can make things worse, especially if you don’t know what the real cause is.

2. You’re Migrating

Shifting from Shopify to WordPress? Making major changes to your brand? Having an SEO expert by your side is a must. Build a solid foundation without losing your progress.

3. Your Current SEO Strategy Isn’t Working

In-house SEO hires don’t always have the experience you need, especially when it comes to technical SEO or backlink building. If your current search strategy isn’t working, it’s not the fault of SEO. Choose an SEO consulting team with proven results.

4. You Don’t Have Enough Time

Even marketing agencies use SEO consultants for large, niche, or time-consuming projects. Outsourcing can save you time and money when the project scope is outside your area of expertise.

What Does an SEO Consultant Do?

SEO consultants are concentrated bundles of SEO knowledge. There’s no such thing as a PhD in search optimization, but these professionals have industry experience that’s backed up by results and technology.

SEO Strategy

Sometimes, what you think you want isn’t really what you want. To get high-value leads, your goal shouldn’t be to maximize click-through rates but instead to focus on the right kind of traffic. SEO consultants know how to map your course from point A to point B as efficiently as possible.

On-Page SEO

Consultants can make your website a place that both visitors and search engines love. Connect with your target customers online by showing you’re an industry leader on every page. 

Keyword Services

Choosing keywords is where most businesses go wrong when attempting in-house SEO:

• Choosing the wrong keywords for the audience
• Picking keywords randomly
• Trying to compete against huge websites
• Ranking too low to make a difference
• Using good keywords in bad ways
• Not even worrying about keyword research

Finding the best keywords is like going deep-sea fishing. To have a chance of hauling in a big catch, you need to pick your battles wisely — i.e., don’t go after a marlin on your first outing. SEO consultants are professional keyword anglers. They can help you find high-value keywords that your website is ready to reel in.

Metrics and Reporting

Tracking the right website metrics helps you discover what your target audience is looking for. If statistics like bounce rate and conversion percentage make your head spin, an SEO consultant can translate with helpful reports. 

Technical SEO

Some SEO problems have technical fixes. Poor loading times, confusing site layouts, and pages that are impossible to navigate on mobile can cost you leads and sales. SEO consultations often include a comprehensive website analysis.

Link Building

One of the most helpful things an SEO consultant does is strengthen your backlink profile. Inbound links show Google that other websites love your content. Attracting backlinks the right way is tricky, but your friendly SEO consultant knows the secrets to success.

Local SEO Services

Connecting with local customers on Google is a different beast. Keywords still matter, but they play a smaller role. The type of content you create — and your Google Business Profile — have a huge impact.

Are SEO Consultants Worth It?

SEO consulting services are like scheduling an appointment with a medical specialist. For everyday problems like a sprained ankle, your family doctor is probably enough, but severe injuries are different. When you’re in pain, the services of a rheumatologist, podiatrist, physical therapist, or orthopedic surgeon are worth every penny.

In the same way, if your website already has a good SEO profile and just needs a little help to rank higher, our SEO content packages are a good fit. They boost leads and traffic by over 50% on average.

If you’re struggling significantly to reach your goals, though, it’s time to call in the big guns. A deep dive can diagnose the underlying problems and correct them. Our SEO consultants specialize in link building, on-page SEO, and keyword research.

SEO Consulting Process Explained: What Can You Expect?

The SEO consulting process is a lot like sitting down with a home remodeler to plan your new kitchen. A good SEO consultant listens to your concerns, answers your questions, and asks questions, too.

Once everyone is on the same page, the real work begins: auditing your website, detailing the results, creating custom solutions, and putting them into practice.

See What SEO Consulting Can Be

At BKA Content, our team is friendly, kind, and massively experienced in all things SEO. We have 15 years and 1,000+ happy customers under our belts. We’d love to explain what our SEO consulting services include. Take the first step to reaching better search results right away.