The 6 Best Content Management Systems for SEO

Nothing can replace the marketing power of good organic content. When you put part of your budget toward that effort, you certainly want to know what’s the best content management system for SEO out there.

A recent study found that 47% of companies use two or three content management systems, and 27% use four or more. Is there any way to simplify the process and make sure you’re using the right platforms?

See how to choose a content management system (CMS) with confidence by using our guide.

Which Software Is the Best Content Management System for SEO?

Any of the following choices can help you effectively manage your content.

1. WordPress: Best CMS Overall

WordPress remains the best content management system for SEO across the board. Whether you only want one platform or need the software to be the foundation of your other content management systems, start with WordPress.

Its primary advantages are its low cost, relative ease of use, and customization through third-party plugins. While it doesn’t have the drag-and-drop design features of other sites, it also doesn’t have the steep expenses that eventually come with those subscriptions.

When tracking metrics and potential improvements for SEO, many WordPress users opt for popular plugins such as Yoast or Semrush’s SEO Writing Assistant. However, there are many others to choose from in paid and free versions to help you optimize your content.

The main complaint one might make about WordPress is it has a slightly steeper learning curve for beginners. However, an extensive user and developer community can get you up to speed if you’re patient. You can also get help by working with an SEO agency, such as BKA Content.

2. Adobe Commerce: Great for E-Commerce

Adobe Commerce could make an argument for being the best content management system for SEO for e-commerce sites. It’s simple enough for small businesses to use and expansive enough to fill the needs of large enterprises. 

A favorite feature of its users is the built-in SEO tools. These are fairly basic, but they give a marketing team or business leader something solid to start with. Like WordPress, the platform is open-source, which has allowed developers to create many plugins for customization. 

Like WordPress, you’ll probably want to have a developer on call for technical maintenance. Also, be sure to configure SEO options correctly because some users have noted that Adobe Commerce can easily drain website resources.

3. Joomla: Impressive Speed and Power

Joomla is doing something right. While no one is likely to take WordPress’s crown anytime soon as the most-used and overall best CMS for SEO, Joomla is a viable alternative that comes in second as far as the number of users.

Like Adobe Commerce, this platform offers native content management tools. Right out of the gate, you can begin optimizing your site. Companies with extensive sites will appreciate the site management and compression features, which simplify creating and pruning large swaths of content. 

With those features being native, Joomla tends to run faster, providing an SEO advantage. If you need something more, keep in mind that it has thousands of SEO extensions. 

Still, be aware that it can be even tougher to learn and manage than WordPress. If you aren’t afraid of a challenge and want to reap the benefits of more power, consider if your team might view Joomla as the best content management system for your SEO.

4. Webflow: Ideal for Creatives 

If you’re highly visual and don’t want to think about code when building your CMS, Webflow is a good choice. A goal of the platform is to supply everything you need so you won’t have to add plugins. The thinking behind it is that third-party plugins could have suspect security, compromising your site. 

Webflow offers SEO tools that allow you to do the essentials. These include creating custom URLs, making sitemaps, inserting alt text, and adding canonical tags to prevent duplicate content.

However, what Webflow offers in convenience results in a trade-off in speed, control of the back-end, and performance optimization. Consequently, this might only be the best content management system for SEO if you have a smaller site. 

5. Content Hub: Well-Suited for an SEO Content Manager

If you ask HubSpot, they’ll shamelessly tout their own Content Hub CMS as the best — not that we could blame them. It’s a really good system. Most of the SEO tools you need come out of the box, including advanced recommendations and A/B testing to determine why certain pages rank higher. 

Plus, since marketing is at the heart of HubSpot’s offerings, an SEO content manager can count on fitting features and support. It’s clearly the best content management system for SEO if you’re already a fan and user of HubSpot’s platform. It integrates seamlessly with its customer relationship management and marketing software. 

What drops it in the rankings is its relatively high cost and restrictions on customization. It’s probably not going to be your developer’s favorite CMS to configure. Likewise, it’s easy to get lost in all of the features if you’re just starting with SEO content.

6. Wix: Easiest To Use

For the quickest CMS to set up, Wix’s drag-and-drop tools are ridiculously easy. SEO tools sit right in the Wix dashboard, and uploading content is easy enough for a child to handle. If you’re an admitted technophobe or solopreneur, Wix may just be your best content management system for SEO.

However, only go with Wix if you don’t plan on scaling or adjusting your site much. For starters, it sets your original page template in stone. To change the layout, you have to create a whole new site and port everything over.

Also, Wix is likely to be slower than the other options because of bloated code. Plus, it can get much more expensive than WordPress. 

How Can You Maximize the Potential of the Best Content Management System for Your SEO?

A tool is most effective in the hands of a skilled artisan. However, you only have so many hours you can dedicate to your content production and publishing. 

If you need help taking full advantage of the best content management system for SEO, reach out to our SEO experts at BKA Content. We’ll be glad to guide you through how our managed services can help you reach your marketing goals and performance.