The 5 Best Hotel SEO Services in 2024

The hospitality industry has been on an upswing with “modestly positive” forecasts. Still, it’s not a boom time that can sustain growth without effective marketing efforts, such as hotel SEO services.

With all of the choices, however, you may be having a hard time deciding which agency to work with for search engine optimization (SEO). Take a look at the top SEO services for hotels and learn how to set your SEO budget.

Should You Pay Someone To Do Hotel SEO Services?

You should pay someone to manage your hotel SEO services if you want your marketing efforts to succeed in the long term. This could involve hiring full-time employees for the job, but many businesses find it more cost-effective to outsource the work to an agency.

The basic principles of SEO seem simple at face value, which is why some small business owners think they should do it on their own. However, that’s not necessarily a constructive decision.

Think of it this way: You and your team probably all know how to drive and transport packages. Still, it’s not the best use of your time and resources as a manager to constantly do deliveries. Neither would you leave it to chance by putting it on someone else’s shoulders to handle in between other tasks. It’s more efficient to hire a delivery team, whether in-house or a third party.

Likewise, hiring an expert to manage your SEO leads to the following benefits:

• Increased traffic and online visibility
• An outside perspective into how to improve your SEO
• Immediate expertise that’s competitive with your rivals

While you should understand and collaborate with your agency on your hospitality SEO efforts, outsourcing the bulk of the work to an agency is usually more economical and gets the quickest results.

What Are the Best SEO Services for Hotels in 2024?

According to our research, the following five companies have some of the top hotel SEO services on the market.

1. BKA Content

Our BKA team of experts has helped many companies achieve SEO dominance with tactical keyword research and consistent content that creates compounding results. This has led to 80% of our blogs ranking on Google. That blows the industry average of 10-20% out of the water.

Also, our clients are never in the dark about how their content is doing. We provide quarterly reports to show what’s working and what needs more attention. That’s why our clients typically see SEO results that range from 8-15X what they were getting before.

Beyond creating content for your site, we at BKA can also boost your brand presence with link-building services. This can double organic web traffic and nearly double your keywords that appear in the top 10 rankings.

2. Victorious

Another reliable option for hotel SEO services is Victorious. The company preaches transparency in its partnership with customers and executes that with a dashboard that shows clients their campaign progress.

Their services include content creation, site optimization, and link earning, and they consider themselves an SEO-first agency. Travel and leisure are core demographics for them, but they also target large national and enterprise companies.

Past clients have praised the team for their professionalism and commitment to success. Such comments match their values-driven, people-first approach.

3. Mad Fish Digital

Portland-based Mad Fish Digital also marks itself as a values-driven brand. It stretches beyond SEO to also handle paid media and design strategy.

A notable fact about Mad Fish is it’s a certified “B corporation.” These companies voluntarily commit themselves to high environmental, social, and governance standards, especially in transparency and accountability. To reach that goal, the company does things like giving employees volunteer time off and supporting suppliers from diverse and underrepresented communities.

4. The Hotel SEO Agency by Kollective

Kollective’s The Hotel SEO Agency is a Greek company that focuses specifically on hotels and other tourism and hospitality businesses. Their hotel SEO services include technical aspects and work with public relations agencies.

They work with hotels in any country and can do SEO in English and other major European languages. One thing to keep in mind with their offerings is they set a minimum monthly duration for monthly SEO packages. These are usually 6 or 12 months, so they might not be the best option for a company that needs more flexibility.

5. Ignite Digital

Ignite Digital has demonstrated positive results with its SEO solutions. It combines those strategies with other technical services for its clients’ websites. A few unique options they provide are WordPress and WooCommerce development, which can be a helpful part of technical hotel SEO services.

Ignite conducts a free strategy call to get to know prospective customers and offers a dedicated account manager through the process. The team also performs a thorough site audit before beginning campaign planning.

How Much Should You Pay For SEO Services?

There is no predetermined amount for how much any business should pay for SEO services. The best way to figure out how much your company should allocate is to calculate what amount of your funds delivers the highest return on investment. An SEO consultant can help you determine that figure.

As far as averages go, a recent Backlinko article says the average costs are $497 a month. On the other hand, Forbes puts the average monthly rate for an agency at $3,209. All of the data suggests that SEO expenditures for a small business can range from $100 to $5,000 — a pretty sizable difference. Clearly, there is no one right answer because a good agency tailors its services to each client.

What we can tell you for sure is that reliable custom hotel SEO services with proven results start at $999 a month from BKA. That falls well within the range of what other companies spend. Of course, many organizations will want to spend more than that, especially when the investment in marketing yields a higher return in lead conversions and revenue.

Our Team Is Ready To Help You Accelerate Your Hotel SEO Services

For hotel SEO services that get proven results, contact our team at BKA. A quick chat can show you how easy it is to enhance your online presence and start driving more revenue to your business.