The 5 Best Content Writing Tools for SEO

For search engine optimization to help your website, it needs good content to work with. SEO and content are like peanut butter and jelly, R2D2 and C-3PO, or Barbie and Ken. Companies that blog regularly get more traffic (250% more to be exact), meaning that SEO content works. Content writing tools for SEO can help you boost your posting volume without lowering the quality of your site.

What Are the Best Content Writing Tools for SEO?

There are dozens of SEO content tools that can help you create quality writing for your website. Paid platforms offer more features for keyword research, SEO planning, and content editing, but you get plenty of functionality from free apps, too. Most of our team prefers the free versions, so that’s what we’ve included in this list of favorites.

1. Grammarly: Content Editor and Grammar Checker

No list of content writing tools for SEO would be complete without Grammarly. Free, full of features, and phenomenal, Grammarly can check your writing in real time for grammar mistakes, punctuation issues, or overly complex sentences.

A decently priced paid tier offers automated content creation tools, style and phrasing recommendations, and a plagiarism checker. Once you’ve finished writing your article, Grammarly adds polish for great results.

2. HubSpot Blog Topic Generator: Idea Guru

Signing up for a free HubSpot account isn’t the easiest task, but once you get up and running, the Blog Topic Generator is pretty fantastic.

For example, when we added “content writing tools,” here are the five free suggestions the tool gave us:

• “Mastering Your Content Calendar: A Comprehensive Guide”
• “Detecting Duplicates: The Best Plagiarism Checker Tools”
• “Writing Like Hemmingway: Using the Hemmingway Editor” (more on this in a second)
• “Elevate Your Writing: The Ultimate Guide to Grammarly”
• “Optimizing SEO: A Writer’s Guide to SEO Writing Assistants”

These suggested topics cover solid keyword ideas, and the titles sound professional. Our team also gave a shout-out to the cheesy but fun Clickbait Title Generator.

3. Moz Keyword Explorer: Keyword Research Tool

Whether you’re writing a single article or planning your monthly blog calendar, keyword research gives you a great foundation for SEO. When creating this article, we checked the search term “content writing tools for SEO” and discovered great secondary keywords, such as “free content writing tools” and “content creation tools for beginners.”

Moz provides free access to several SEO tools, including Keyword Explorer. With this tool, you can:

• Enter a starting keyword and find related search terms
• See keyword ranking difficulty, monthly search volume, and average click-through-rate
• Enter a website URL and see which search terms it ranks for
• Get keyword suggestions for topics you want to cover
• Analyze your website to see which keywords are working best for you

The catch is that you’re limited to 10 queries for each tool per month.

4. Hemmingway Editor: Content Simplifier

Even people who have been writing blogs for ages can fall into the trap of overcomplicating sentences. If you have this habit, the Hemmingway App is your new best friend.

The free version checks for hard-to-read phrases, strange connectors, weak terms, and passive expressions. Then, it assigns a helpful readability score.

5. Evernote: Content Planning and Organization

Google Docs (with excellent project collaboration features) or Microsoft Word offer outstanding content writing tools for seo when you’re at your desk, but what if inspiration strikes elsewhere?

Evernote (or OneNote) is a perfect solution for note-taking on the go:

• Access and sync your account from different devices: Sometimes, amazing ideas pop into your head when you’re lying down for a nap or waiting in traffic, and this feature makes it easy to capture your thoughts.
• Group notes into notebooks: Speed up your content creation by doing away with rigid outlines. Creating one note for each main point can make the writing process less intimidating.
• Use templates for everything: Create content calendars, weekly planners, and daily to-do lists easily.

With Evernote, it’s easier to control of your schedule and stay productive.

What About AI Content Writing Tools?

At BKA Content, we don’t use generative AI for writing (unless one of our clients specifically asks us to). We prefer creating amazing SEO content from scratch. That said, we respect business professionals who want to use AI to assist with writing.

For basic outlines, you can use the browser version of Google Gemini, Microsoft Copilot, or OpenAI GPT-4o free. If you want output editing tools, there are limited free plans with Copy AI (2,000 words per month), Rytr (10,000 words/month), and Scalenut (2,000 words/month).

Paid options from HubSpot and Jasper AI offer more comprehensive SEO content tools, but the pricing gets steep ($39 for Jasper AI) quickly.

A Word of Warning

AI can give you a workable foundation for content, but the hassles may not be worth it.

Law of Averages

It’s practically impossible for large language models to produce creative or unique perspectives. Instead of an Oscar-winning film, you get the equivalent of every Marvel superhero summer blockbuster mashed together.

Fake Facts

AI writing tools tend to pull “alternative” facts out of thin air. Articles that sound trustworthy may contain false information that hurts your customers or damages your reputation. Be especially careful with health, financial, or legal content.

Copied Content

A big reason we avoid AI is the risk of copied content. Google can detect repetitive or identical phrasing, and low-quality pages often have trouble ranking.

OK, So How Do I…

Prompts are only the beginning if you want reliable content:

• Read through the entire article, highlighting any parts with key facts, figures, or red flags.
• Check recognized websites (Forbes, WebMD, etc.) to verify the accuracy of the main points.
• Rewrite the content in your own words to add depth and personality.
• Only use statistics when you can link them to a reputable source.

Does this seem like almost as much work as writing a good article by hand? That was our experience, too.

Discover Exceptional SEO Content

At BKA Content, we combine decades of expertise and high-tech content writing tools for SEO. Not surprisingly, a massive 80% of our blogs rank! See our flexible SEO content creation services and business-friendly pricing right away.