SEO for Pest Control Companies: Reach Your Local Audience

Having a great reputation is vital for pest control providers, but it’s not enough. Your business also needs to stand out online. When customers have an emergency, you want to be the first name they call. That’s what search engine optimization is all about. Discover the power of SEO for pest control companies and learn how to get the best results from it.

The Value of SEO for Pest Control Companies

Imagine that a homeowner discovers cockroaches in the kitchen. What’s the first thing they do? Probably search Google for the following topics:

• How do you get rid of cockroaches?
• Should I call an exterminator for cockroaches?
• Best pest control businesses near me
• Are pest control products safe for my kitchen?

SEO techniques help your website rank higher for this type of search. To be successful, you have to combine smart keywords (e.g., “how to get rid of cockroaches” or “pest control services near me”) with high-quality content.

Connecting with customers online works. Over 75% of local search users reach out to businesses in less than 24 hours. Most people perform three or four Google searches every day. That’s a lot of opportunities for your pest control business to attract new customers.

6 Important SEO Services for Pest Control Businesses

SEO professionals offer a range of services to help your business successfully reach its target customers online. The best types of SEO for pest control businesses depend on how large your audience is, so you want an agency that takes the time to understand your needs.

1. Local SEO

If you’re like many pest control companies, you probably stick mainly to customers in your city or region. In that case, local SEO should be your top priority. How does it work?

Google looks at a different set of factors when ranking local websites, such as:

• Google Business Profile and Google Maps listings
• Location-based keywords (e.g. “pest control businesses in Chicago” or “best exterminators near me”)
• Web pages for specific communities or neighborhoods (“Pest Control Services in Naperville,” “Pest Control Business in Clarendon Hills, IL,” etc.)

When customers search for pest control solutions in the area, local SEO helps your business stand out.

2. Content Marketing

The right keywords are important for improving your site’s search rankings, but great content is what makes a lasting impression. High-quality content is the answer to every type of online search your customers make:

• Navigational: “Who do I call for pest control in Detroit?” 
• Informational: “How do you get rid of ants?” and “Warning signs of bed bugs”
• Transactional: “24/7 pest control services” and “pest control company for termites near me”

Content marketing includes blog articles, web pages, videos, guides, and infographics. High-quality content supercharges your SEO.

3. Website Development

When potential customers visit your website, they want to find the right pest control solutions ASAP. An effective website should answer questions, highlight your services, build trust in your business, and impress visitors — all in the span of a few minutes.

A professional-looking website doesn’t happen by accident. Our team knows how to organize your web content for the best user experience and maximum SEO value. We create trustworthy and persuasive content to show visitors that your pest control business is the best choice for the job.

4. Mobile Optimization

If your website has been around for a while, it’s time to schedule a mobile optimization revision. Unless your website is designed with smartphones in mind, the pages can be hard to navigate with a mobile device.

Does your mobile audience matter that much? Well, in the United States, six out of every 10 searches happen on mobile devices. For local SEO, over 55% of search traffic comes from mobile.

In other words, without mobile optimization, a website makes the majority of potential customers miserable.

5. Technical SEO and Content Updates

Good SEO has a lot in common with pest control services. Emergency treatments to eliminate bugs are more effective when customers follow an ongoing maintenance program.

In the same way, your website benefits from regular SEO “checkups,” including:

• Updating your most popular content pieces
• Tracking website metrics to achieve your long-term goals
• Making sure your links work correctly
• Improving page loading times to prevent lost traffic
• Optimizing images, page headings, and content outlines

Technical SEO improves the user experience, shows your expertise, and makes it easier for Google to organize your content. All of these factors can improve search rankings significantly.

6. Local PR and Link Building

Link building involves attracting traffic from other websites that have a good reputation. For nationwide pest control brands, a single link from Bob Vila, Lowes, Good Housekeeping, or similar sites can have a huge impact on SEO.

What about smaller pest control businesses? A different type of link building can help you build your customer base. Local PR means setting up partnerships with non-competing service businesses:

• Carpet cleaning businesses
• Lawn care companies
• General contractors
• Roofing businesses
• Real estate agents and home inspectors
• Home improvement stores

Homeowners are more likely to follow recommendations from professionals they trust. So, if a roofing company’s blog links to your website as the leader in bat removal or rodent control, you’re likely to get a large boost in traffic and/or service calls.

4 Benefits of High-Quality SEO for Pest Management Professionals

As a business owner, you need to balance your company’s overhead. Does SEO provide a good return on investment for pest control businesses? When you work with a trustworthy agency, absolutely. For a pest control company, local SEO services deliver major benefits.

1. Brand Recognition and Word of Mouth Advertising

Whether your pest management company has decades in business or just a few months, building a good reputation is essential. Local SEO kicks it all off: Your content appears consistently in search results > you get more clicks > impressed visitors contact you > happy customers recommend you to friends and family. Soon, you’re the talk of the town — in the best way.

2. Cost-Effective Advertising

Some business owners try to reach a wide audience by advertising on TV. Take a look at how TV ad costs stack up compared to SEO content:

• Cable TV: $16 per 1,000 viewers
• Broadcast TV: $30 per 1,000 viewers
• Local TV stations: $20 per 1,000 viewers
• Streaming channels: $50 per 1,000 views
• SEO content: Free for unlimited views

“Wait, creating web pages and blog articles isn’t free,” you’re thinking. And that’s true, but we also didn’t count the costs of producing a TV commercial either (usually around $3,000 for a 30-second ad).

The truth is that SEO content delivers one of the best ROIs out there. Great blog articles keep on advertising for your business for years.

3. High-Value Leads

With TV ads, you don’t know who is watching. Your target customers may not even see your ad.

On the other hand, SEO is precise. Our team takes the time to learn about your business and your most important audiences before we start building content. That way, when you capture leads, they’re people who are likely to call you right away.

According to Forbes, blogs deliver an average profit of 175%, and nearly 75% of businesses use content marketing for lead generation.

4. Loyal Customers

Blog articles with tips, FAQs, and helpful guides are an excellent way to nurture your relationship with customers. This is especially important for businesses that offer subscription-based services like ongoing pest management plans.

Step-by-Step Pest Control Company Local SEO Guide

How does our team help pest management businesses with local SEO? The process involves six main steps:

• 1. Google Business Profile: First and foremost is building an attractive profile for Google Maps and local search results. This requires creating a Google account for your business.
• 2. Keyword research: We look for high-value keywords that are likely to help you reach the right customers.
• 3. Content planning: Our team carefully creates a content strategy that takes into consideration your main audience groups, marketing goals, and website posting frequency.
• 4. Website review: We look at the content currently on your website, refreshing key pages and creating new content for any essential SEO gaps. 
• 5. Competitor research: We take the time to see what your competitors are doing well — and then we help you do it better.
• 6. Website optimization: Technical audits correct issues that are hurting your SEO efforts, such as long loading times.
• 7. Brand voice: Powerful content emphasizes your company’s friendliness, professionalism, and quality. Show customers what makes you different, such as eco-friendly or child-safe solutions.

Whether you only provide residential services or specialize in commercial and industrial pest removal, the content on your website needs to connect with the right audience. That’s our specialty.

Customized SEO for Pest Control Companies

At BKA Content, we’ve always been a family business. We were raised to believe in hard work and excellent customer service. We customize SEO for pest control businesses, delivering the right combination of services to meet your objectives. Learn more about local SEO and website optimization right away.