SEO for Electricians: How To Get Started

Do you want more clients for your electrical business? Then, you must leverage search engine optimization (SEO) for electricians to build a strong online presence.

Over half of modern-day consumers start with the internet to find utility-related services, including electrical. Therefore, your company needs strong online visibility to reach these potential customers. 

No strategy offers better online visibility than SEO, but such digital marketing techniques might not be your strong suit. Fret not; below is an in-depth guide on SEO for electricians to get you started.

What Is SEO, and Why Is SEO for Electricians Important?

SEO stands for search engine optimization. It encompasses all the practices and strategies that optimize a website for better rankings on search engine results pages (SERPs). Rock-solid content is typically a key component.

While increasing your company’s online visibility is the core purpose of electrical business SEO, it isn’t just about rankings. SEO remains indispensable because it complements every aspect of a robust marketing system.

Most Consumers Start Their Search Online

Consumers seeking a local business usually begin their search online before looking elsewhere. Additionally, 46% of all Google searches are for localized information. (This is significant because Google processes over 3 billion searches daily!) 

Clearly, an online presence is necessary to attract your target market. Although you can attempt various strategies, the most effective way to build this presence is through local SEO.

SEO Provides Insights Into Customer Behavior

Besides increasing your rankings, SEO for electricians helps you understand your customers. As a result, you can serve them better. For example, tools like Google Analytics offer insights into:

• Where most of your local traffic comes from
• How users find your site
• The actions users take once they’re on the site

This data enables you to tailor your electrical services to better meet customers’ needs. Such attentiveness encourages repeat business and referrals.

It Grants Electrical Businesses a Competitive Edge

There are over 230,000 electrical businesses in the U.S., all competing for the same target market. Many of these companies are already using SEO to be the first to reach consumers. To remain relevant and compete effectively, you need SEO, too.

SEO Delivers Better Results and Returns on Investment

As mentioned, there are other ways for electricians to build an online presence. However, SEO for electricians offers the most value. 

On average, SEO leads have a 14.6% closing rate. Leads that come through outbound strategies have a close rate of only 1.7%. That means you’re 7X more likely to close on a lead you generated using SEO than other techniques.

Besides the higher closing rate, SEO generally offers better returns on revenue. This is because it’s long-term. 

For instance, if you practice local SEO strategies, a single blog can continuously attract traffic to your website for years. Now, imagine having several such posts. This makes SEO more valuable than strategies like paid advertising, whose impact ends when the campaign ends.

SEO Enhances Your Credibility as an Electrical Business

SEO for electricians requires time and effort, but it’s worth it. Consistently useful content helps consumers perceive your business as more credible and authentic. You also show a greater commitment to their experiences. 

In contrast, any business with a budget can utilize paid ads, even if the quality of their product or service is poor. To illustrate, determine which of the following seems more trustworthy:

• Company A relies on coupons and word of mouth to boost business.
• Company B puts up lots of aggressive digital and print ads that say it has the best electricians in town.
• Company C has a blog that freely shares tips on how homeowners can save money on their energy bills or make minor do-it-yourself upgrades. 

Of course, Company C is more helpful and proves that it’s a knowledgeable ally. Discerning customers will be more likely to call them when a need arises.

Implementing SEO for your electrical business allows you to appeal to more consumers. It proves you’re willing to work to provide them with better experiences and that you prioritize value over profit-seeking.

Where Should You Start With SEO?

Now that you know more about SEO for electricians and why it’s essential, here are strategies to help you get started.

Keyword Research

Keywords are words and phrases that internet users input into the search bar when browsing online. Search engines use them to decide which web pages are relevant to display for a query.

In a sense, they’re the guiding light for search engines. Using keywords, the system determines if your website is relevant to what the user just searched. Then, it figures out which web pages can best satisfy the query. These engines constantly crawl, index, and rank web pages based on these words and phrases.

So, research the keywords that prospects use when searching for electrical services. Tools like the Google Keyword Planner can help you find short- and long-tail keywords relevant to electrical businesses. 

Once you identify them, distribute them across your website content, such as blogs, articles, and FAQs. Doing this will build authority and increase your visibility to search engines. Since time is precious, seeking monthly SEO blogging services is often the most efficient way to quickly boost your website’s traffic using keywords.

What Are the Best Keywords for Electricians?

Some of the best keywords in SEO for electricians include:

• Electrical services near me
• Residential electrician
• Electricity installation and repair services
• Emergency electrical repairs
• Professional electricity services
• Commercial electrical contract

Many other keywords may be fitting, especially those that apply to recent circumstances or events that affect your target market. For example, long-tail keywords that include “storm” or “outage” during times of the year with inclement weather can be effective.

Local SEO for Electricians

Local SEO for electricians involves optimizing your website for online visibility for people in a particular location. For instance, it can target areas near your brick-and-mortar store. You could also use it to reach locales where you want to start offering your electrical services.

Then, your business shows in search results when people in those areas search “electrician near me” or “electrical services in [target location].” Top tips on local SEO for electricians include:

• Optimize your website with local keywords: Incorporate terms and phrases into your web content that customers use when searching for local electrical services online. Identify these keywords by checking your competitors’ rankings, using Google AutoComplete’s search feature, or looking at the Google Keyword Planner.
• Optimize your Google Business Profile (GBP): Google usually prioritizes businesses with a GBP profile in SERPs whenever users make localized searches. Setting one up and responding to reviews guarantees your website a spot on SERPs whenever a user searches for keywords like “electrician near me.” 
• Integrate local SEO strategies with on-page SEO: On-page SEO (or “on-site SEO”) means optimizing individual web pages to rank higher. For instance, you can incorporate local keywords into your content, titles, and meta descriptions so search engines understand your geographic relevance. 

Other ways to integrate local SEO with on-page SEO include embedding a Google map with your business location on your site. You could also create individual web pages for each of your target locations.

Quality Content Creation

Although content is king, most electrical websites feature only basic and scanty content. That is precisely why good SEO for electricians includes developing quality content for your website. 

Quality content allows natural keyword distribution and provides link-building opportunities. This improves your site’s appeal to search engines and, eventually, your rankings. 

Plus, well-written informative content positions you as an expert to prospects. That expertise makes them more inclined to enlist your services.

Website User Interface (UI) Optimization

A well-designed website promotes a smooth user experience and conveys professionalism. In turn, prospects will be more likely to engage further with you. Try these tips for better website UI:

• Use high-quality visual content: Quality images, videos, and infographics increase your website’s appeal to users and search engines. Remember, too, that Google prioritizes websites with unique photos over stock images.
• Optimize for mobile: 70% of consumers use a mobile device to find local businesses. Ensure your website has readable text, scalable images, and touch-friendly navigation on smartphones and tablets.
• Work on website speed: Nothing turns off potential customers like a slow-loading site. Verify that your website is lightning-fast on both mobile devices and PCs.

SEO for Electricians Is Simple With BKA Content

Good SEO for electricians involves multiple variables that require consistent efforts to succeed. Fortunately, you don’t have to tackle these variables alone.

At BKA Content, we offer a full range of managed organic SEO services, and we’ll work with you to develop a personalized content-driven SEO strategy that propels your electrical business forward. 

Don’t just take our word for it. Explore our organic SEO packages, and let’s create a custom plan for you.