Is Your About Us Page Telling Google What You Actually Do?

If someone searched, “What does your business do?” would Google answer correctly?

Most business owners assume Google pulls that answer from the homepage. But more often than you might think, Google surfaces the About Us page first.

Not the services page.
Not a blog post.
The About page.

That means this page plays a much bigger role in SEO than most companies realize.

For many businesses, it is a missed opportunity.

Watch the video explaining all of this here👇

Why the About Page Matters More Now

Google is no longer just matching keywords. It is trying to understand entities. It wants to know who you are, what category you belong to, what services you provide, and who you help.

When someone searches your brand name and asks what you do, Google looks for a clear summary. If your About page is vague, Google fills in the blanks using other parts of your website or even other sites.

That can lead to incomplete or incorrect summaries in AI search results.

The good news is that this is fixable.

The Problem With Most About Pages

Many About pages start like this:

“We started our company in 2012 with a passion for excellence.”

There is nothing wrong with telling your story. But that language does not clearly explain what type of business you are, what services you offer, who you serve, or what makes you different.

Google needs clarity. So do potential customers.

Your About page should quickly answer one simple question.

What does this business do?

A Simple Framework That Works

As you revise your page, think in terms of this structure:

We are a type of company that helps a specific audience achieve a specific result.

You do not have to write that sentence word for word. But your page should clearly communicate those three ideas.

From there, build in five core elements.

1. Clearly Define Your Business

Early on the page, state exactly what your company is.

Be specific.

Instead of saying you offer “solutions,” explain the category you operate in.

For example:

BKA Content is a digital marketing company specializing in SEO services and content strategy.

That tells Google the business category and the focus area in one sentence.

Clear beats clever every time.

2. List Your Core Services

This is where many companies stay too broad.

Your About page should mention your main services in plain language. If you offer web design, local SEO, blog writing, paid ads, or link building, say so.

If you are a plumber, list services like water heater installation, drain cleaning, or sewer repair.

These service level details reinforce your topical authority. They help Google connect your brand to specific search categories.

You do not need long explanations. Just be direct.

3. Show Authority

Google looks for trust signals.

Include relevant details such as years in business, types of clients served, certifications, measurable results, and awards or recognition.

These signals support credibility. They also strengthen how AI systems summarize your company.

Authority does not require hype. It requires facts.

4. Add Geographic Clarity If You Are Local

If you operate locally, your About page should say where.

That includes your primary city, surrounding service areas, and office locations if you have them.

If you want to rank in local search and the Map Pack, Google needs to connect your services to specific locations.

Without that clarity, your local visibility can suffer.

5. Link to Your Key Service Pages

Your About page should guide both users and search engines.

Link naturally to your primary service pages. This helps Google understand which pages matter most on your site.

Internal links strengthen structure. They reinforce topical relationships and improve crawl efficiency.

It is a simple but powerful adjustment.

How to Test Your Own Site

Open an incognito window and search:

"What does your [business name] do?"

See which page appears first.

If it is your About page, read it carefully. Ask yourself:

Does this clearly explain what we do?
Are our services listed?
Do we show authority?
If we are local, are our locations obvious?

If not, revise it.

You do not need a full redesign. You do not need thousands of words. Most companies can improve this page in a single day.

In many cases, AI summaries adjust quickly once the page is clearer.

Your About Page Is a Strategic Asset

It is not just a brand story.

It is a positioning document.

It tells Google what you do, who you help, and where you operate.

When structured correctly, it strengthens how your business appears in search results and AI overviews.

If you have not reviewed your About page recently, now is the time.

Clarity leads to better rankings.
Better rankings lead to better visibility.
And visibility drives growth.

Want Better Google Rankings for Your Business?

If you run a local or service-based business and want clearer visibility in Google search, join our Skool community.

Inside, you will get access to:

• Step-by-step local SEO training
• The exact framework our strategists use with clients
• Practical AI search optimization strategies
• Support and peer discussion

This is the same system we use to help businesses strengthen authority signals, improve Map Pack rankings, and drive qualified traffic.

If you are serious about improving how Google understands and surfaces your business, this is the next step.