How To Create A Google Business Profile

If you’re struggling to get your business visible in local searches or are tired of spending money on ads that don’t deliver, it’s time to make a change. One of the most effective and cost-free ways to boost your local visibility is by creating and verifying a Google Business Profile. This guide will walk you through the simple process of setting up and verifying your profile, so you can start appearing in local search results without paying for ads.

What is a Google Business Profile?

Think of the Google Business Profile as the modern-day version of the phone book. It’s a way for Google to list businesses and provide users with accurate, verified information about them. The key to having your business appear in local search results is ensuring that your profile is verified. Google does this to make sure the businesses it recommends are legitimate, so users get the best possible results.

Step 1: Creating Your Google Business Profile

Creating your Google Business Profile is straightforward, but it all starts with the right Google account. Use your business account to make things easier to manage later on.

1. Open Google and search for “Google Business Profile”.
2. Click on the link that says “Get listed on Google” to start the process.
3. Make sure you’re on the correct page (look for google.com in the URL).
4. Once you’re on the landing page, click the “Start Now” button to begin.

You’ll be prompted to enter basic details about your business, such as your business name, category, and contact information. If you have a physical location where customers can visit, you’ll need to add that too. Once all the information is filled out, proceed to the next steps.

Step 2: Verifying Your Google Business Profile

Verification is the critical step that makes your business eligible to show up in local search results. While it may seem like a hassle, it’s essential to ensure that no one else can claim your business or manipulate your profile. Google offers a few ways to verify your profile, and here’s a quick overview of them:

1. Video Recording – Record a video of your business location and send it to Google for verification.
2. Phone Call or Text – Google might send you a code via text or call you for verification.
3. Email – Google may send you a verification code via email.
4. Live Video Call – During a video call, you’ll show the Google representative specific parts of your business to prove it’s real.
5. Postcard – A verification code will be mailed to you, which you can then enter to verify your business.

The verification process can take up to five business days. Once verified, you’ll be able to make edits and updates to your profile.

What You Can Do After Verification

Once your Google Business Profile is verified, you can take full control over it. From the Google Business Profile Manager, you’ll be able to:

• Edit Your Profile: Add or update your business name, contact information, and description.
• Add Photos: Upload images that showcase your products or services.
• Create Posts: Share updates, promotions, and other important news.
• View Performance: Track how many people are engaging with your profile.
• Request Reviews: Send customers a link to leave reviews.

However, keep in mind that no changes will go live until your profile is verified.

Optimizing Your Google Business Profile

Verification is just the first step. Once verified, it’s important to optimize your profile to increase your chances of showing up in the Google Map Pack. Make sure your description accurately reflects your services and includes relevant keywords to help customers find you.

If you want to learn how to optimize your profile and improve your rankings in the Google Map Pack in as little as 30 days, check out our Local SEO Course in the Skool community. This course covers everything from profile optimization to website adjustments, and it’s perfect for beginners and non-tech-savvy business owners.

Ready to Take Your Local SEO to the Next Level?

Creating and verifying your Google Business Profile is the first crucial step toward improving your online presence and showing up in local search results. If you’re serious about growing your business online, don’t miss out on our Skool community, where you can get expert guidance, SEO tips, and support. Join today and start ranking higher in local search results.