How Many Weeks for Awareness Campaign Ads on Meta and Google

Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. Meta and Google allow advertisers to serve awareness ads in a variety of locations. Find out how many weeks for campaign ads on Meta and Google you should plan to familiarize your target audience with your brand.

How Many Weeks for Awareness Campaign Ads on Meta and Google To Get Results?

The duration of an awareness campaign depends on your budget and goals. For the best results, you should run awareness ads for at least six weeks. This timespan allows the Meta or Google algorithm to learn about your business and bidding strategy. It also gives users time to see your ads more than once to increase brand recognition and recall.

It is a good idea to continuously monitor the performance of a paid ad campaign, but you should wait several weeks before making adjustments. You will start to see meaningful metrics in two to four weeks. After about six weeks, you can make informed decisions about whether to keep running ads on the same platform, try another service, update creatives or shift to ads that prioritize conversions. It can take up to two months to measure the full results of an awareness campaign.

Paid ads can get results as long as you continue spending to display these promotions. Any investment you make in organic search engine optimization, such as developing a content strategy and building links, has the potential to pay off for months or even years. Pairing organic SEO with paid ads is the best way to increase your business’s awareness.

How Long Should You Run Awareness Ads on Meta?

Meta recommends running ad campaigns with an Awareness objective for at least seven days. It can take longer to get all of the benefits of this type of promotion and obtain a significant data sample. When you create a new campaign, you can specify a target audience, a daily or lifetime budget, and a schedule for running ads.

The most relevant performance metrics for awareness campaigns depend on where text, image-based or video ads appear. Over the course of one or more weeks, you can track the following performance goals:

• Reach: The number of unique individuals who saw an ad.
• Ad recall lift: An estimate of how many users would remember seeing your ad within two days.
• ThruPlay: An option for tracking the number of times a video ad plays to completion or the average playing time.

Meta recently revised the reach and frequency goals for campaigns with awareness and engagement objectives. You should run each ad long enough to generate data that could be helpful for optimizing future campaigns.

How Long Should You Run Awareness Ads on Google?

Awareness campaigns in Google Ads should run for at least one month. The competition to serve ads on the Google Display Network or YouTube might call for higher ad spend and longer campaigns.

Google Ads has a “Brand awareness & reach” goal that you can set for Display, Discovery, Local Services or Video ad formats. Awareness ads are better suited for a manual bidding strategy based on cost-per-thousand viewable impressions (vCPM) than cost-per-click (CPC) bidding.

You should be aware that the audience targeting capabilities of Google Ads are less precise than paid social ads. Display, Search and Video ads show on content that matches targeted topics, placements or keywords. On the other hand, ads on Google have the potential to reach a broader audience than campaigns on Facebook, Instagram and the Meta Audience Network.

What Are the Best Ways To Assess Awareness Ad Campaign Performance?

Awareness ads function at the top of the sales funnel. These ads are effective for informing consumers about your brand, but the impact of these campaigns can be difficult to quantify. Meta and Google allow advertisers that meet certain requirements to run lift tests to determine whether users remember the brands featured in ads.

You can run Brand Lift Tests if your business advertises on Meta and meets minimum budget requirements based on audience location. These surveys include questions about ad recall, familiarity with a brand and the likelihood of recommending or buying products or services.

The Conversion Lift feature on Google Ads could be an option if you choose to run Discovery ads or Video Action campaigns. These incrementality tests are based on users or geography and measure actions taken in response to viewing ads. If you do not use these types of ads, you can track campaigns in Google Ads and use the vCPM to assess the cost-effectiveness of awareness ads.

FAQs

One of the most common questions about increasing the online visibility of a brand involves how many weeks it takes to run awareness campaign ads on Meta and Google. Now that you have a general timeline, get answers to related questions about promoting brand awareness.

How long does it take to run a brand awareness campaign?

Running an awareness campaign can take anywhere from two weeks up to two months. This timeline accounts for the planning stage and duration of a campaign. Even a shorter campaign will take time to plan and assess results to make data-driven decisions about future promotions.

How long does a Google Ad campaign take?

Google Ads users can set up a campaign in a matter of minutes. It is a good idea to carefully consider the type of campaign you want to run and determine the best bidding strategy. Once you start an awareness campaign, you should try to run these ads for four weeks or longer.

How Long Should You Run Awareness Campaign Ads on Meta and Google?

The short answer to the question of how many weeks it takes to run awareness campaign ads on Meta and Google is six weeks. In a little over a month, you should be able to assess the effectiveness of this type of advertising and obtain data that can inform future campaigns. Consult with the pros at BKA Content about developing a strategy that combines organic SEO with paid ads to raise awareness about your business.