Examples of Keywords for SEO (Used Naturally!)

Keywords are the backbone of any successful SEO strategy. After investing time in researching the best keywords for your website and learning how to use those keywords effectively, you might think the hard part is over. But the real challenge lies ahead: integrating those keywords naturally into your content in a way that appeals to both readers and modern algorithms, whether AI-driven search or traditional SERPs.

Whether you’re a seasoned writer or just getting started, making a keyword fit smoothly into your copy can be surprisingly tricky. At BKA Content, we have over 15 years of experience crafting content that incorporates everything from simple phrases to complex long-tail keywords, so we’ve put together the following SEO keywords example list to show you how they can be used seamlessly and effectively in real content.

What Is a Keyword?

A keyword is a word or phrase that people enter into search engines to find information. In content marketing and SEO, keywords help align your content with what your audience is searching for. They can be short (e.g., “blog writing”) or long and specific (e.g., “how to find a good blog writing service for real estate websites”).

Understanding how to use keywords correctly, without overusing or misusing them, is essential for creating content that ranks and resonates.

Examples of Keywords Used the Right Way for SEO.

Using keywords correctly isn’t just about plugging them into your content. It’s about using them naturally, in the right places, and with variations that keep your content readable and engaging. Below are examples of different types of keyword usage for SEO.

Examples of Short-Tail Keywords for SEO

Short-tail keywords are typically made up of just one or two words. These concise phrases are some of the easiest to work into your content because they’re often broad, natural-sounding, and highly relevant to your site’s core topics. Examples include terms like “shoes,” “insurance,” or “SEO.”

However, their simplicity comes with important considerations.

Because short-tail keywords are so broad, they can carry a wide range of meanings. For instance, someone searching for “shoes” might be looking to buy footwear, research brands, compare styles, or even learn how to clean them. That’s why it’s essential to consider the searcher’s intent when using these keywords. Crafting content that anticipates and aligns with what the user is really looking for helps ensure your page is both relevant and effective. Short-tail keywords are often best suited for use on core landing pages, homepages, or service pages, where you can pair them with strong calls to action, high-quality content, and user-focused design.

Here are some examples of short-tail keywords used naturally:

Short-Tail Keyword	Example 1	Example 2	Example 3
Running Shoes	“High-performance running shoes engineered for every stride.”	“Shop our latest running shoes for trail, track, and everyday training.”	“How to choose the right running shoes for your foot type and mileage goals.”
Organic Coffee	“Enjoy rich, bold flavor with every cup of our certified organic coffee.”	“Browse our collection of organic coffee sourced from sustainable farms worldwide.”	“5 reasons why switching to organic coffee is better for you—and the planet.”
Digital Marketing	“Grow your business faster with smart digital marketing strategies.”	“Our digital marketing services include SEO, PPC, and social media management.”	“Why digital marketing is essential for small businesses in 2025.”
Women’s Fitness	“Empowering women’s fitness through community, coaching, and results.”	“Join our women’s fitness programs for strength, balance, and endurance.”	“The best women’s fitness routines for busy professionals.”
Travel Insurance	“Protect your adventures with affordable travel insurance plans.”	“Compare travel insurance options with flexible coverage for every type of trip.”	“Do you really need travel insurance? What frequent travelers recommend.”
Electric Bikes	“Experience freedom with our lightweight electric bikes.”	“Check out our top-rated electric bikes for city commuting and weekend rides.”	“Electric bikes vs. traditional bikes: Which is right for you?”

Using a short-tail keyword is often as simple as writing something that stays on topic to your products and services, but make sure you don’t miss obvious opportunities for them. The most important placements will be in titles and headings, but use them naturally in all your written content when you can. 

Examples of Long-Tail Keywords for SEO

Long-tail keywords are more specific and often longer phrases, usually three words or more. Unlike short-tail keywords, these terms are highly targeted and often reflect a clear search intent, such as “best running shoes for flat feet” or “how to brew organic coffee at home.”

This is where things get a bit more complicated, but it is entirely possible to use seemingly awkward phrases naturally in most cases. Take a look at these examples of key phrases:

Long-Tail Keyword	Example 1	Example 2	Example 3
Best running shoes for flat feet	“Discover the best running shoes for flat feet, designed to support every step.”	“We specialize in helping you find the best running shoes for flat feet based on comfort and performance.”	“Our guide to the best running shoes for flat feet includes expert picks for stability and cushioning.”
How to brew organic coffee at home	“Learn how to brew organic coffee at home with our premium beans.”	“Get step-by-step instructions on how to brew organic coffee at home with our starter kits.”	“Here’s how to brew organic coffee at home for bold flavor without the bitterness.”
Affordable digital marketing services for small businesses	“Take a look at our affordable digital marketing services for small businesses.”	“We offer affordable digital marketing services for small businesses looking to grow online.”	“Why affordable digital marketing services for small businesses are more accessible than you think.”
Beginner women’s fitness program for weight loss	“Start your fitness journey with a beginner women’s fitness program for weight loss.”	“Our beginner women’s fitness program for weight loss combines guided workouts with nutrition tips.”	“What to expect from a beginner women’s fitness program for weight loss—week-by-week breakdown.”
Do I need travel insurance for international trips?	“Peace of mind for every journey—find out if you need travel insurance for your international trip.”	“Learn whether you need travel insurance for international trips and how to choose the right policy.”	“Do I need travel insurance for international trips? Here’s what experienced travelers recommend.”
Best electric bikes for city commuting	“Our collection includes the best electric bikes for city commuting and beyond.”	“Compare the best electric bikes for city commuting—lightweight, reliable, and budget-friendly options.”	“We reviewed the best electric bikes for city commuting—see which ones make the morning ride easier.”

Why Long-Tail Keywords Are Tricky

While long-tail keywords offer lower competition and higher conversion potential, they can be surprisingly difficult to use naturally in your content. Their length and specificity can make them sound awkward if inserted without care. Readers can instantly tell when a keyword has been “stuffed” into a sentence, and search engines are just as quick to penalize unnatural usage.

Effective long-tail keyword implementation demands thoughtful writing. You’re not just sprinkling in a phrase—you’re crafting context around it. The keyword needs to feel like it belongs, enhancing the reader’s experience rather than distracting from it.

Use Them Where It Makes Sense

Long-tail keywords are especially powerful in blog posts, FAQs, landing pages, and product descriptions where specificity adds value. These keywords often match up with voice search queries or users further down the conversion funnel—people who know what they want and are ready to act.

Quality Over Quantity 

Because long-tail keywords are so specific, you don’t always need to use them multiple times on a page. Instead, focus on writing high-quality, informative content that answers the user’s question or solves their problem. If the keyword is a good match, once or twice is often enough.

Examples of Keyword Variations for SEO

In today’s SEO landscape, keyword optimization isn’t just about repeating the exact same phrase over and over; it’s about meaning, intent, and natural language. This is where keyword variations come in.

Keyword variations are similar words or phrases that capture the same user intent as your main keyword. They may not be identical, but they help reinforce your content’s relevance while improving readability and avoiding repetitive, awkward phrasing.

Here are some examples of keyword variations: 

Primary Keyword	Keyword Variations	Example Usage in Content
Running shoes for flat feet	shoes for flat feet, running sneakers for flat feet, supportive flat-foot running shoes, running shoes for people with flat feet	“Explore our top picks for the best running shoes for people with flat feet that provide comfort and support.”
Organic coffee beans	organic coffee, organic whole bean coffee, organic roasted coffee beans	“Our organic whole bean coffee is ethically sourced and freshly roasted.”
Digital marketing agency	digital marketing firm, digital ad agency, online marketing agency, best agency for digital marketing	“Partner with a results-driven digital marketing firm to boost your brand online.”
Women’s fitness program	female fitness program, women’s workout plan, fitness plan for women	“Try our structured fitness plan for women focused on strength and endurance.”
Travel insurance for vacations	vacation travel insurance, trip insurance, insurance for your vacation	“Get reliable trip insurance that covers cancellations, delays, and emergencies.”
Best electric bikes	top electric bikes, best e-bikes, top-rated electric bicycles	“This year’s top electric bikes combine comfort, efficiency, and sleek design.”

Examples of Semantic Keywords for SEO 

Semantic keywords are conceptually related terms that help search engines and readers better understand the depth and context of your content. They’re not just synonyms, they’re the supporting cast that gives your primary keyword meaning.

Keyword variations and semantic keywords are closely related in that they both support broader search engine understanding of your content. While keyword variations are alternative phrasings of the same idea, semantic keywords expand the topic contextually; together, they help create well-rounded, natural, and SEO-friendly content.

Using semantic keywords throughout your content helps build topical authority and makes your writing more useful and informative for real people.

Take a look at these semantic keyword examples: 

Primary Keyword	Semantic Keywords	Example Usage in Content
Running shoes	arch support, cushioning, gait analysis, training mileage, injury prevention	“Choosing the right running shoes can help with injury prevention and improve your gait.”
Organic coffee	fair trade, sustainable farming, non-GMO, single-origin, compostable packaging	“Our organic coffee is sourced from single-origin farms using sustainable practices.”
Digital marketing	SEO, PPC, email marketing, conversion rate, analytics, branding	“Our digital marketing strategies combine SEO and PPC to maximize your conversion rate.”
Women’s fitness	strength training, cardio workouts, personal coaching, health goals, body confidence	“This women’s fitness program focuses on building strength and boosting body confidence.”
Travel insurance	medical coverage, trip cancellation, emergency assistance, baggage protection	“Comprehensive travel insurance includes trip cancellation and emergency medical coverage.”
Electric bikes	battery life, motor power, pedal assist, charging time, eco-friendly transportation	“Electric bikes offer eco-friendly transportation with long battery life and powerful motors.”

Where to Find More Examples of SEO Keywords in Use

One of the best ways to improve your keyword writing skills is to study how successful websites use keywords in the wild. Start by browsing competitor websites that you know rank well in search results, especially in your industry or niche. These are often strong examples of SEO done right.

What to Look For:

• How often and where do keywords appear (headlines, intros, meta descriptions, etc.)
• Do keywords feel natural, or are they awkwardly inserted?
• Are there keyword Variations and related terms that support the main topic
• Are there context clues that signal the intent behind the keyword (informational, transactional, etc.)?

Try to spot examples of keywords in:

• Homepages and landing pages
• Blog posts and articles
• Product or service descriptions
• FAQ sections

The more you observe, the more you’ll start to recognize the subtle ways experienced writers integrate keywords without disrupting the flow of content.

Use the BKA Site for Examples of Keywords for SEO

If you’re looking for more real-world examples of keyword optimization done right, browse our blog. It’s filled with keyword-rich content designed to rank, engage, and convert. We’ve been writing SEO-focused content for years, and we’ve built up a library of resources to help you grow your business through smart, strategic content.

Whether you need ongoing support creating optimized content every month or you’re simply looking for a quick SEO consultation to point you in the right direction, we’re here to help.

Let’s grow your visibility and your business together. Reach out to us today!