by The BKA Writing Team | Apr 7, 2024 | Content Marketing Tips
Blog vs. Article: The Difference Explained Both blogs and articles add value to a website, but each has distinct characteristics that make them more suitable for certain purposes. Think of blogs as white wine and articles as red wine; although they have many...
by The BKA Writing Team | Apr 4, 2024 | Content Marketing Tips
What Microdata Is and How It Impacts SEO Search engine optimization involves several types of data. Metadata in web page titles, addresses and page descriptions provides information to search engine users. Microdata is a machine-readable markup format that identifies...
by The BKA Writing Team | Apr 3, 2024 | Content Marketing Tips, Link Building Tips, SEO Strategy Tips
Guest Posting Vs. Niche Edits: When To Use Each Strategy Guest posting and niche edits are two search engine optimization strategies that ultimately drive traffic to your website. Although they have the same goal, they use different methods to help you build an...
by The BKA Writing Team | Apr 1, 2024 | Content Marketing Tips
SEO for Accountants: Setting Up Your Website for Success Generating over $130 billion a year in the United States alone, the accounting industry is in a fantastic place in the modern business world. Companies of every size need accountants, from small retail stores to...
by The BKA Writing Team | Mar 28, 2024 | Content Marketing Tips
How Good Is Squarespace for SEO? Squarespace is a popular code-free website builder that offers templates and hosting solutions to make designing and publishing a website easy. Is Squarespace good for SEO? It depends on if you know how to use SEO and your content...
by The BKA Writing Team | Mar 25, 2024 | Content Marketing Tips
Defining Content Marketing vs. Digital Marketing Although content marketing and digital marketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. You...
