by The BKA Writing Team | May 1, 2024 | Content Marketing Tips, SEO Strategy Tips
How To Create a Long-Term SEO Strategy That Works Some business goals are short-term, like monthly sales goals. Others are lengthy, like developing new products. SEO fits in the “lengthy” category. It takes effort but pays big dividends — simply optimizing...
by The BKA Writing Team | Apr 29, 2024 | Content Marketing Tips, Fitness SEO
Fitness SEO: The Ultimate Guide Google has 91.54% of the search engine market, and you can achieve a 39.8% click-through rate if you rank in Google’s first position. That is 10 times the 10th-ranked spot, while the second and third positions have 15% and 11%...
by The BKA Writing Team | Apr 26, 2024 | Content Marketing Tips
The Best 5 Options for No-Contract SEO in 2024 If you are like many business owners, you understand the value of an SEO strategy. Most companies (90%) plan to expand their SEO investments in part because the average SEO marketing return on investment is 22:1 or 2,200%...
by The BKA Writing Team | Apr 26, 2024 | Content Marketing Tips
The 3 Stages of the Customer Acquisition Funnel A long-standing model for explaining how businesses acquire customers uses the example of a funnel. This type of tool is wide at the top and tapers towards the bottom. The shape of a funnel corresponds to how a broad...
by The BKA Writing Team | Apr 25, 2024 | Content Marketing Tips, Legal SEO
Content Marketing for Law Firms: The Complete Guide Even though 60% of law firms have a blog, and over 80% use social media, only about 10% manage to create content regularly. That’s like having a phone line but hardly ever answering calls. If your practice is...
by The BKA Writing Team | Apr 24, 2024 | Content Marketing Tips
How To Approach Content Mapping Easily and Efficiently Getting website visitors to click on your “buy now” button isn’t easy. The average conversion rate for most landing pages is only about 2.5%. That said, one in four websites manages to snag double the clicks (over...
