by The BKA Writing Team | May 17, 2024 | Content Marketing Tips
How Crawl Depth Can Impact SEO Any time you use a search engine, a behind-the-scenes process of crawling, indexing and ranking determines which non-paid results you see. Understanding the basics of how this process works helps you take a more effective approach toward...
by The BKA Writing Team | May 8, 2024 | Content Marketing Tips
How Much Does Content Marketing Typically Cost? Content is king in the marketing world, and for good reason. In fact, 73% of business-to-business (B2B) marketers use content marketing. Companies lean on content marketing to build their lowest sales funnel, as it is...
by The BKA Writing Team | May 6, 2024 | Content Marketing Tips
What Are Content Pillars? Standing out in the world of blogging and social media can feel like a monumental undertaking, especially when it comes to the meat and potatoes of content creation. Enter content pillars, a strategy with the potential to transform the way...
by The BKA Writing Team | May 3, 2024 | Content Marketing Tips
Is SEO Worth It for a Small Business? Marketing for your small business often feels like a struggle. Have you ever dumped money into paid ads only so they do not go anywhere? Or maybe you’ve spent hours organizing an event that brought in a measly trickle of new...
by The BKA Writing Team | May 2, 2024 | Content Marketing Tips
Will Google Penalize AI Content? The surge of AI-generated material has marketers around the world wondering: Will Google penalize AI content? The answer is somewhat complex. Forty-four percent of businesses have used AI for content creation, with that number expected...
by The BKA Writing Team | May 1, 2024 | Content Marketing Tips, SEO Strategy Tips
How To Create a Long-Term SEO Strategy That Works Some business goals are short-term, like monthly sales goals. Others are lengthy, like developing new products. SEO fits in the “lengthy” category. It takes effort but pays big dividends — simply optimizing...
