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Can You Do SEO Yourself?

Can You Do SEO Yourself?

by Matt Secrist | Sep 22, 2025 | Content Marketing Tips, SEO Strategy Tips

Search engine optimization is a goldmine for small businesses, delivering new leads, returning visitors, and more sales. But in a recent survey, only 50% of small business owners had an SEO program. Budget and complexity were the main obstacles. Can you do SEO...
How To Target the Right Keywords and Rank Higher on Google

How To Target the Right Keywords and Rank Higher on Google

by Shaundra Cragun | Aug 6, 2025 | SEO Content Writing

If your content isn’t climbing the Google rankings, your keyword strategy is likely off track. The issue isn’t necessarily effort, but it could be related to picking the wrong kind of keywords. Knowing how to target the right keywords is a primary component of SEO...
How Content Marketing Drives Sales (When Done Correctly)

How Content Marketing Drives Sales (When Done Correctly)

by The BKA Writing Team | Jul 17, 2025 | Content Marketing Tips

Content marketing is one of the most successful inbound marketing channels. Over 55% of businesses that use this strategy rate it as “moderately effective,” and another 29% say it’s “very” or “extremely effective.” Blog articles and videos attract clicks, increase web...
Using Evergreen Content for Better SEO Results

Using Evergreen Content for Better SEO Results

by Greg Secrist | Jul 7, 2025 | SEO Content Writing

Imagine having a piece of content that drives traffic, generates leads, and engages your audience not just for weeks or months but for years. Sounds like a dream, right? Well, it’s possible with evergreen content.  We’re diving into why evergreen...
ChatGPT for Beginners: Getting Started

ChatGPT for Beginners: Getting Started

by Greg Secrist | Jul 3, 2025 | SEO Content Writing, SEO Tools

If you’ve been hearing all the buzz about ChatGPT by OpenAI but haven’t taken it for a spin yet, you’re in the right place. This quick-start guide will walk you through the basics of using ChatGPT for beginners, whether you want to bounce around some ideas, write...
Digital Marketing Vs. Content Marketing Explained

Digital Marketing Vs. Content Marketing Explained

by Matt Secrist | Jun 20, 2025 | Content Marketing Tips

Move over, apple pie and baseball, the internet is America’s new favorite obsession. The average American adult spends the equivalent of 18 years online. This means that your business needs the right online marketing strategy to reach customers. One of the most...
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