BKA Content Blog

The hospitality industry has been on an upswing with “modestly positive” forecasts. Still, it’s not a boom time that can sustain growth without effective marketing efforts, such as hotel SEO services. With all of the choices, however, you may be having a hard time...

If your business lands on the second search engine results page, it might as well be invisible, as only 1% of internet users bother to look that far. Fortunately, search engine optimization can boost your position. Of course, effective SEO requires a well-planned and...

Like other specialized fields, search engine optimization (SEO) has its own lingo that includes over 200 terms. Among them are various expressions about crawling, raising the question: What is crawling in SEO? Understanding crawlers and web crawling is a key part of...

Did you lovingly craft what you thought was the perfect homepage for your website, but it isn't getting the traffic you hoped for? Did you put up a basic site because everyone said you had to, even though nobody ever visits? If this sounds like you, your homepage SEO...

Nothing can replace the marketing power of good organic content. When you put part of your budget toward that effort, you certainly want to know what’s the best content management system for SEO out there. A recent study found that 47% of companies use two or three...

Macaroni and cheese, milk and cookies, Kermit and Miss Piggy — some things just work better together. Likewise, dynamic content and SEO can become a marketing powerhouse for your brand.  More than two out of three companies actively invest in SEO for its...

Local search engine optimization (SEO) must be a part of your content marketing strategy. To support that effort, you need to know how to add keywords to Google My Business. Keep in mind that nearly half of all Google searches are local. That’s why maximizing this...