BKA Content Blog
Stay up to date with our most recent news and updatesHow Great Content Can Increase Web Sales
Great content is critical to attracting people to your company website, keeping them there, inspiring them to buy, and telling their friends to do the same. Quality wins over quantity when it comes to content, but ideally there is tons of insightful, thought...
How To Prevent Content Overload
The introduction of the mantra “Content is King” has led to the development not only of a whole lot of content but also a new disorder. More and more marketers today have become afflicted with OCCCD—Obsessive Compulsive Content Creation Disorder. This condition is...
Four Ways To Improve Your Content Marketing ROI
Content marketing has grown up. No longer an esoteric buzzword or concept adopted only by a select few, content marketing has proven its worth many times over. Today, companies large and small produce content with very good intentions but in many cases still struggle...
Enhance E-commerce ROI With SEO
It is no wonder marketers are excited to establish a new web-based campaign. There are tremendous benefits over traditional campaign media, including: Beautiful content – those using the Yellow Pages were limited to - you guessed it - yellow and black Cost-effective...
How Organic Search Should Direct Your Content
While you might be thinking this headline should be flip-flopped, think again. Yes, your content ideally should impact your organic search by helping your site rank better in such searches. But, have you ever given thought to looking at things from the other way...
E-commerce Tips: Don’t Reuse Manufacturer Descriptions
If you own an e-commerce site with a great deal of available merchandise, you may be wondering how to gain more views and purchases through your online store. When creating a website, one of the ways many retailers choose to cut corners is by duplicating the...
Is Content Marketing Still Important?
It’s been a few years since we started hearing all about how important good content is for online marketing. Business owners and marketers alike raced to get in the game and learn the art and science of becoming a content creator. Now that the focus on content is no...
Five Ways To Put Content To Work for You
In the great content marketing race, much emphasis is placed on content development. This can be great in many ways yet poses some potential problems if the creation and publishing of that content is not properly planned. Following are five ways that you can get the...
Content Marketing – What’s the Point?
Hearing the phrase “Content is king” anymore all but makes my stomach churn—and I’m in the content business. Before you think my reaction seems a bit odd, consider how often this phrase is used today. It has become so much of a cliche that I don’t think enough people...
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