BKA Content Blog
Stay up to date with our most recent news and updatesCreating Branded Content To Tell Your Company’s Story
Branded content assists customers in relating and engaging more with your company, and one way to develop this is to create a story. Narratives activate a variety of elements in the brain that helps solidify the experience and related emotions in our memories, which...
It’s Not That Simple: The Difficulties of Scaling Content Marketing
There is no such thing as a shortage of content on the internet. According to Wordpress, its users publish more than 59 million posts each month for their over 409 million viewers. While many of those posters likely have personal blogs, plenty of companies are among...
How To Tell Your Brand’s Story Even if You Don’t Think You Have One
The classic fairytale 1,001 Nights is a perfect example of the power of storytelling, and it goes a little like this: King Shahryar, an ancient Persian royal, after finding out that his wife had, well, cheated on him, made a vow to marry a different woman every day....
How To Create a Content Marketing Social Strategy
There is no better way to promote your business than by harnessing the power of the Internet. While standard search engines have been primarily responsible for generating website views in the past, social media is beginning to rise to the top and become one of the...
Wage War Against Boring Content
We can pretty much agree that there’s interesting content and boring content. Interesting content could include novels, blog posts, how-to videos and fun social media posts. Then there’s boring content, like tedious legal documents (ugh), pages of blah, lifeless...
5 Easy Ways To Make a Web Page More Phone Call Friendly
While it might seem like texting is overtaking phone calls as a method of communication these days, it’s still key for businesses to provide a way for customers to contact them by phone. Customers need a way to contact you that doesn’t require them to go out of their...
AMA with Gary Illyes: Rank Brain is 3rd Largest Ranking Factor
Gary Illyes recently sat down with Danny Sullivan for the yearly SMX Advanced AMA session with the head of Google Search. The session was packed with SMX attendees (me included) hoping for any insider information Gary was willing to expound upon. Danny Sullivan did a...
Increase Conversions by Improving Your Content Marketing
One of the biggest challenges that content marketers, blog owners and businesses face today is conversion rates. It may seem like the best approach to this problem is to increase traffic. However, traffic comes from many places and if it is not targeted then you may...
5 Ways Mobile-Friendly Content Increases Site Traffic
With the number of mobile users exceeding desktop users, now more than ever it’s vital to optimize mobile-friendly content for your website to make the most of your traffic. With a mobile-friendly website, you’ll likely notice a smaller percentage of visitors bounce...
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