BKA Content Blog

Saying that Yoast SEO is a popular tool for search engine optimization would be an understatement. It has over 10 million installs, and 25,000+ five-star ratings (95% of the total). This app comes in two flavors: free and premium. If you use WordPress (or Shopify) for...

Marketing is essential for leads, revenue, and business growth. Not surprisingly, professionals recommend setting aside at least 5% to 10% of your monthly sales for advertising. How should you spend your ad budget for the biggest return on investment? Learn why hiring...

Google reviews are online ratings that appear near your company's profile in Google Search and Google Maps. In 2021, over 70% of all customer ratings came from Google, so there's no question this feature is important for your business. Do Google reviews help with...

Even though Google users search billions of times every day, an astounding 15% of queries are keyword phrases the search engine hasn’t seen before. This presents an amazing opportunity for search engine optimization. Instead of fighting tooth and nail to rank in the...

No matter how you feel about living in a digital world, there's no denying that search engines are an integral part of our daily lives. In a recent survey, only 2% of respondents said they do not search for local businesses online. For the other 98% of people to find...

Slugs in the garden will munch on your marigolds and chew on your cabbage. However, slugs in your URL can be beneficial. They explain page content, which boosts search engine optimization (SEO) when you write good slugs. It helps to understand what an SEO slug is and...

Rising costs and inflation remain top challenges for roofing companies that need to maximize their budgets in any way possible. When it comes to marketing, a good way to get the most value is with roofing SEO services. Find out why working with a roofing SEO company...

Inbound marketing through content creation gets a great return on investment — if you do it right. The only way to be sure you’re going in the right direction is with content marketing metrics. Indeed, 76% of companies that measure content marketing success metrics...