BKA Content Blog
Stay up to date with our most recent news and updatesShould You Reuse Manufacturer Product Descriptions?
Generating content for an ecommerce website isn’t as easy as you’d think. Unfortunately, websites don’t just spring into being fully formed, with lovely words extolling your company and the products you sell. Somebody has to write those words, and descriptions are...
How To Attract Links With Your Blog Content
Do you feel like too much of your content marketing budget is going toward blog articles that don’t seem to be helping your page ranking? If so, your posts might be lacking the high-quality links that search engines are so fond of. But how do you get external websites...
Are Clickbait Headlines Good or Bad for Digital Marketing? Learn the Surprising Truth
Hearing the word “clickbait” usually makes SEO managers cringe. For some, it brings to mind things such as keyword stuffing, redirects and link farms. Aren't clickbait titles just another type of black hat SEO? Not always. In fact, clickbait headlines can actually...
10 Content Curation Tools You Really Should Use
We enter our online workplaces for different reasons and with varying skill sets, but every blogger, marketer and website builder has to figure out what techniques will bring in business. When crafting and implementing content marketing campaigns, it becomes quickly...
Outsourced Content Writing vs. In-House Content Writing – A True Cost Comparison
It’s no secret that quality content improves brand awareness, increases customer loyalty and drives leads, but most marketing managers say that good writers are difficult to find. Companies need writers who can create value through informative and engaging...
Do I Need Category Pages for My E-commerce Store?
When you build a website for your ecommerce business, the end goal is not only to inform your potential customers about the product or service you’re offering but also to build a real connection with the information you’re providing. That personal connection is what...
Top 5 Tips for Improving Email Content Marketing
When was the last time you took a close look at your email content marketing? Since email is one of your most lucrative marketing channels, it is important to regularly check in and adjust your email marketing content and campaigns. This is so you can continually get...
Should You Hire a Press Release Writing Service?
Press releases have long been a staple of business promotion. Succinct and sublime, they work their magic through gravitas, rather than hype. A well-written press release has the power to pique interest in your company, building your reputation in the business world...
5 SEO Content Writing Techniques To Take You to the Next Level
You know you need to create content, and lots of it, to get traffic to your site. To convert visitors to clients, though, you need high-quality content that people actually read and act on. If your bounce rate is high, that’s a clue that it’s time to hone your SEO...
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