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How To Write a Product Description
A lot of responsibility is placed on the little shoulders of product descriptions. If you do any amount of online shopping, a product description is that part of the digital scenery that you know is there but you may take for granted until it isn't available. As a...
Where To Hire Content Writers And How To Begin Your Search
Running a business in today’s digitally inclined world requires content and a lot of it. Whether you operate out of a brick-and-mortar store, do business strictly online or use a hybrid approach, you need digital content to stay competitive. You may have come to terms...
A 10-Step Guide To Outsourcing Your Content Writing
Content marketing is the secret ingredient that can change your business from “surviving” to “thriving.” By adding this kind of marketing to your strategy, you can reach hundreds, if not thousands more customers and build your brand’s authority. However, if you are...
What Should You Expect From A Modern Copywriter?
Despite the move from paper to digital in media and marketing, writing as a skill is as relevant as ever. To get ahead, quality copy is a must on your website, blog, social media channels, emails, e-commerce content, app and more. To accomplish this, you can enlist...
6 Benefits of Using Pictures on Your Blog
Most marketers know that you need good imagery and design when developing ebooks, case studies, presentations, web page content or other marketing materials, yet they too easily dismiss the importance of using pictures on your blog. Doing this limits the benefit you...
SEO Benefits of Blogging
If you’ve been toying with starting a blog for your company, you’ve probably wondered if it’s worth all the effort. The short answer: Yes! Building a blog is one of the best ways to supercharge your digital marketing and boost your business’s success rate. Providing...
How To Find Blog Writers: Know Where To Look and How To Snag Top Talent
At the risk of sounding like a broken record, we must say it: You need a blog. Not only do you need a blog, but you need an active blog to which you consistently post meaningful, insightful and quality content. “Consistently,” in the content marketing world, means at...
How To Create Content for Each Stage of the Sales Funnel
Learning how to create content for your target audience takes careful consideration and effort. You must be aware of their wants and needs at every stage of the buyer’s journey. But how do you create effective content that does just that? We’ve got a few ideas. How To...
Writing a Call to Action They Will Answer
You persuaded them to click through to the website with a powerful meta description. Hooked them with your tantalizing title and won them over with engaging body content. And then . . . you lost them. Why? Because your call to action wasn’t compelling enough. Learning...
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