BKA Content Blog
Stay up to date with our most recent news and updatesWhat Does a Content Marketer Do?
In the digital age, content marketing is absolutely vital to keeping your business on top of the competition. As customers can search from countless sites to find the products they want, you have to stand out above the rest. You need to be the first thing they see,...
Why Blogs Are Essential for SEO and Branding
More than ever before, consumers care about a company’s reputation. If you want to increase your business’s revenue and client numbers, you must take the time to build a powerful brand identity. Nearly 90% of consumers around the world look at brand reputation before...
8 Lead Generation Strategies for Higher Education Institutions
Higher education lead generation is a process that can be difficult for many institutions. If you are not adept at capturing leads, you may find yourself struggling to do so. Fortunately, there are many ways to generate leads for your college or university. Many of...
7 Marketing Tips That Boost Social Media Content Creation
Over the years, there has been a lot of confusion about whether social media content creation helps boost search engine rankings. This confusion has caused many businesses to either forgo social media marketing entirely or to scale back on their efforts. But doing...
10 SEO Blog Writing Tips for Small Businesses
SEO blog writing is a powerful tool that can help brands increase their visibility and authority. It can also help enhance search engine optimization. However, writing blog content for SEO isn’t an easy channel to compete in. To create effective blog content, you need...
Why You Should Be Building Location Pages
Are you a business with multiple physical locations? Do you want to increase online traffic and convert more leads? A location page is exactly what you need. Marketing today has completely evolved over the years, making digital marketing a vital part of any...
What Is A Style Guide? Main Elements of a Great Style Guide
Are you starting to produce online content or have been for a while? If you haven’t already, it’s time to start using a style guide for the writers on your team. But what is a style guide and why should you use one? While you have started reaping some of the benefits...
What Is CRO (Conversation Rate Optimization) and How Does It Work?
The online shopping journey of a customer has changed dramatically from the traditional physical shopping experiences of yesteryear. When going into a physical store, you would pick up and look at a few items, make a purchase and then leave. The online experience,...
How To Improve Customer Retention For Your Small Business
If you are struggling to keep customers, or you simply want more customers, you are not alone. Many companies don’t know where to start in regards to customer retention for small businesses and learning how to keep customers interested in their products or services....
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