BKA Content Blog

Whether you sell automotive parts online or provide legal services for corporate clients, traffic is the lifeblood of your website. You can’t convert leads into customers unless you have plenty of visitors. Want your site’s inbound traffic to look like the I-95 at...

If local clientele is important for your company, you should look for ways to you can expand Google My Business reach. Over 80% of consumers rely on these listings to decide which companies to do business with. Where should you start when enhancing your Google My...

Google Maps is one of the most popular apps in the world, with more than a billion users each month and over 5 billion local searches a day. Nearly 70% of smartphone owners use it for shopping, driving, and locating businesses. Are you taking advantage of this amazing...

Many marketers start with Google Keyword Planner for search engine optimization (SEO) research. However, Google created the tool for pay-per-click (PPC) ads, so how accurate is Google Keyword Planner for SEO? The answer matters because good data-driven marketing can...

Successfully managing search engine optimization is like renovating a commercial property. State-of-the-art software can help with keyword research, analytics, and content planning, but these tools are only effective in the hands of skilled professionals. Which is...

Google has various tools to help with digital marketing, and it can be hard to understand the differences and details of each. For example, is Google Analytics free, or do you have to pay for some features?  Over 44 million sites have used the platform, which means it...

Having a great reputation is vital for pest control providers, but it’s not enough. Your business also needs to stand out online. When customers have an emergency, you want to be the first name they call. That’s what search engine optimization is all about. Discover...

All good business owners and marketing team leads need to ask themselves, how many backlinks they have. That’s because building backlinks is an important but challenging part of search engine optimization (SEO).  Our guide will show you how to check backlinks for your...

Shopify isn’t bad for search engine optimization per se. It’s pretty useful out of the box, with tools that make adding title tags, meta descriptions, image alt text, and other positive SEO elements easy. That said, when you’re trying to beat 5 million other Shopify...