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The Business of Blogging: How To Make Money With Profitable Posts
These days, my 80-year-old grandmother spends as much time posting on social media sites as my most plugged-in millennial friend. While blogs were once the forefront of online publishing, anyone with a smartphone can now post their opinions online, and even...
5 Content Marketing Strategies That Are So Simple, They’re Often Overlooked
Content marketing is continuously changing. As search engines release new and stricter algorithms, and as time increasingly becomes a commodity many are unwilling to spare, content marketing agencies and small businesses alike struggle to produce the type of content...
Content Strategy 101: Breathe Life Back Into Old Content
Novels. Rum cake. Clay teapots. A good Scotch. Your favorite pair of jeans. What do each of these things have in common? They all seem to get better as they age. Notice that one element was conspicuously missing from that list: your web content. Its shelf life can...
How Long Do Backlinks Take To Work?
Backlinks are an essential part of an organic search optimization strategy. While you can quickly generate these links, it may take weeks or months to see any effect on search engine results rankings. How long do backlinks take to work? Find out how long you should...
How To Do YouTube Content Marketing
Content Marketing today is nothing like it was 20 years ago. Marketers now have to manage multiple social media presences, blogs, apps, email lists and more. While this may seem overwhelming, there are also huge advertising benefits that can be found in each outlet...
How To Make Shareable Content: 6 Questions To Ask
Your blog can have the most interesting, useful information, but if it doesn’t get shared, it’s not doing your company any good. While you may get a certain sense of pride out of having your content shared, there’s more to it than that. You need to learn how to make...
How To Balance Content With SEO To Get the Results You Want
You know that you need to optimize your content for search engines if you want people to find it. You also know that people don’t like reading stuff written for algorithms and bots. You seem to go around and around trying to create the perfect marketing collateral...
Establish Trust, Acquire Clients and Streamline the Lending Process With Mortgage Content Marketing
As you well know, competition in the mortgage world is fierce, with dozens of lenders in the same region offering different rates, distinctive programs and varied levels of customer service. Each of these factors, along with dozens of others, makes it more difficult...
How To Generate Better Mortgage Leads With Content Marketing
Mortgage content marketing is a must for lenders who want to boost business and generate high-quality leads. Instead of relying on third-party services and referrals, you can create your own pipeline of prospects who can potentially be converted to applicants and...
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