BKA Content Blog

Wedding planning is an exciting, competitive field that relies heavily on reputation and word-of-mouth. If you’re a wedding planner, you know that your business needs a healthy supply of new customers, since individual couples aren’t often a repeat business. This...

In the digital era, content marketing holds a significant position. Its importance comes from facilitating business-audience connections, fostering trust, and delivering tangible outcomes. Esteemed marketing experts consider it a top-tier strategy that endures over...

Affiliate marketing comes in many forms, from personalized links to special discount codes. This industry has boomed over the last several years and can be an extremely profitable business, but not all niches are created equal. If you’re looking for a relatively...

Any time you use a search engine, a behind-the-scenes process of crawling, indexing and ranking determines which non-paid results you see. Understanding the basics of how this process works helps you take a more effective approach toward organic search engine...

Content is king in the marketing world, and for good reason. In fact, 73% of business-to-business (B2B) marketers use content marketing. Companies lean on content marketing to build their lowest sales funnel, as it is one of the best ways to cast a wide net of leads. ...

Standing out in the world of blogging and social media can feel like a monumental undertaking, especially when it comes to the meat and potatoes of content creation. Enter content pillars, a strategy with the potential to transform the way you approach content.  Keep...

Marketing for your small business often feels like a struggle. Have you ever dumped money into paid ads only so they do not go anywhere? Or maybe you’ve spent hours organizing an event that brought in a measly trickle of new customers? You’re not the only one. Small...

The surge of AI-generated material has marketers around the world wondering: Will Google penalize AI content? The answer is somewhat complex. Forty-four percent of businesses have used AI for content creation, with that number expected to rise in the coming years. If...