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SEO Content and AI: Key Do’s and Don’ts in 2024
A Deloitte study found that 79% of companies expect artificial intelligence (AI) to transform their organizations in the next three years. Naturally, this shift has meant big changes in search engine optimization (SEO) content and AI for marketing. As with any...
Blog Images Are More Important Than You Think
You’ve probably heard many times that images are a powerful element in online marketing because they can increase views and attention exponentially. What makes images so important? Think about it. Pictures make you think. They take your attention from the text and...
Why Hire a Digital Marketing Agency? 9 Reasons You Haven’t Considered
Marketing is essential for leads, revenue, and business growth. Not surprisingly, professionals recommend setting aside at least 5% to 10% of your monthly sales for advertising. How should you spend your ad budget for the biggest return on investment? Learn why hiring...
Do Google Reviews Help SEO?
Google reviews are online ratings that appear near your company's profile in Google Search and Google Maps. In 2021, over 70% of all customer ratings came from Google, so there's no question this feature is important for your business. Do Google reviews help with...
How To Find Low-Competition Keywords for SEO
Even though Google users search billions of times every day, an astounding 15% of queries are keyword phrases the search engine hasn’t seen before. This presents an amazing opportunity for search engine optimization. Instead of fighting tooth and nail to rank in the...
How To Create Picture Perfect Photo Descriptions
They say a picture is worth a thousand words, but did you know you need less than 40 to complete standard photo descriptions? These are quick and easy to write—not to mention fun!—and they can also add a lot of SEO value to a site that heavily relies on images. ...
What Is an SEO Slug?
Slugs in the garden will munch on your marigolds and chew on your cabbage. However, slugs in your URL can be beneficial. They explain page content, which boosts search engine optimization (SEO) when you write good slugs. It helps to understand what an SEO slug is and...
The 7 Best Roofing SEO Services in 2024
Rising costs and inflation remain top challenges for roofing companies that need to maximize their budgets in any way possible. When it comes to marketing, a good way to get the most value is with roofing SEO services. Find out why working with a roofing SEO company...
10 Content Marketing Metrics To Measure Success
Inbound marketing through content creation gets a great return on investment — if you do it right. The only way to be sure you’re going in the right direction is with content marketing metrics. Indeed, 76% of companies that measure content marketing success metrics...
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