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How To Get Your Business on Google Maps
Google Maps is one of the most popular apps in the world, with more than a billion users each month and over 5 billion local searches a day. Nearly 70% of smartphone owners use it for shopping, driving, and locating businesses. Are you taking advantage of this amazing...
How Accurate Is Google Keyword Planner, and Is There Anything Better for SEO?
Many marketers start with Google Keyword Planner for search engine optimization (SEO) research. However, Google created the tool for pay-per-click (PPC) ads, so how accurate is Google Keyword Planner for SEO? The answer matters because good data-driven marketing can...
Managing SEO in House Vs. Outsourcing: Comparing Your Options
Successfully managing search engine optimization is like renovating a commercial property. State-of-the-art software can help with keyword research, analytics, and content planning, but these tools are only effective in the hands of skilled professionals. Which is...
Is Google Analytics Free? A Quick Breakdown of GA4
Google has various tools to help with digital marketing, and it can be hard to understand the differences and details of each. For example, is Google Analytics free, or do you have to pay for some features? Over 44 million sites have used the platform, which means it...
SEO for Pest Control Companies: Reach Your Local Audience
Having a great reputation is vital for pest control providers, but it’s not enough. Your business also needs to stand out online. When customers have an emergency, you want to be the first name they call. That’s what search engine optimization is all about. Discover...
How Many Backlinks Do I Have for My Site? How To Check
All good business owners and marketing team leads need to ask themselves, how many backlinks they have. That’s because building backlinks is an important but challenging part of search engine optimization (SEO). Our guide will show you how to check backlinks for your...
5 Common Shopify SEO Problems and Their Solutions
Shopify isn’t bad for search engine optimization per se. It’s pretty useful out of the box, with tools that make adding title tags, meta descriptions, image alt text, and other positive SEO elements easy. That said, when you’re trying to beat 5 million other Shopify...
How To Get Free Backlinks: The Comprehensive Guide
Figuring out how to get free backlinks gives you an advantage in search engine optimization (SEO). That’s because having lots of high-quality backlinks is still a factor Google and other search engines use to evaluate and rank pages. If you haven’t discovered the...
What Is Event Count in Google Analytics?
Google Analytics 4 made monumental changes to metrics tracking for search engine optimization and pay-per-click campaigns. Instead of just seeing overall page traffic, now you get precise data for every stage in the customer journey. What’s the secret to GA4’s...
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