BKA Content Blog

With 4.8 billion people (roughly 60% of the world's population) active on social media, your business can't afford to ignore platforms such as Facebook, Instagram or LinkedIn. Do you know how to make the most of your accounts, though? If your business is in the market...

Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. Meta and Google allow advertisers to serve awareness ads in a variety of locations....

Squarespace is a popular code-free website builder that offers templates and hosting solutions to make designing and publishing a website easy. Is Squarespace good for SEO? It depends on if you know how to use SEO and your content management system. This site builder...

When people search for keywords on the internet, they are looking for either information or products. Search engine optimization (SEO) efforts target informational searches. They are often effective for driving organic traffic to your website, but Google ads are ideal...

Building high-quality links is essential for your website's success. When high-authority domains link to your site, you receive more traffic, become more credible, and are more likely to climb Google's search engine results pages. That isn't to say the task is easy,...

Although content marketing and digital marketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. You must leverage both advertising tactics to build...

According to studies, smartphones are the go-to shopping avenue for 76% of Americans, and the trend shows no signs of slowing. As a result, companies must develop their search engine optimization with an eye for mobile platforms. Fortunately, our mobile SEO checklist...

In 2024, the digital product market should hit $7.63 trillion and grow 7.89% annually until 2028. Consumers spend an average of 2.9% (3.2% for those between 18 and 34) of their goods and services budgets on digital products. As one of millions of digital product...