BKA Content Blog

If you are like many business owners, you understand the value of an SEO strategy. Most companies (90%) plan to expand their SEO investments in part because the average SEO marketing return on investment is 22:1 or 2,200% in a field where a good ROI is 5:1. However,...

A long-standing model for explaining how businesses acquire customers uses the example of a funnel. This type of tool is wide at the top and tapers towards the bottom. The shape of a funnel corresponds to how a broad audience of consumers narrows down into leads, some...

Getting website visitors to click on your “buy now” button isn’t easy. The average conversion rate for most landing pages is only about 2.5%. That said, one in four websites manages to snag double the clicks (over 5%), and one in 10 scores an amazing conversion rate...

Want to demonstrate the value of investing in SEO? You need to know how to measure its impact. Many organizations don’t have a clear understanding of how organic traffic generation works and what it can do for them in the long run. Knowing some of the ways to...

In the digital era, having an effective website is crucial for the success of any business. Having an effective website means generating organic traffic, and one of the best ways to accomplish this is to rank highly on search engines. Research shows that less than 1%...

Are you tired of mediocre content that does not connect with your customers? It's time to revolutionize your content game and leave your competition in the dust. Let's look at the top content development services of 2024, which promise quality, efficiency and results....

For many people, search engine optimization (SEO) is a somewhat mysterious concept. You hear big promises of its ability to use content to help your business grow, but what is it really all about? You may also have heard of content marketing – a strategy where you...