BKA Content Blog

Digital marketing is an important part of your business strategy. Search engine optimization gives your company a way to rank higher on Google's search results. Creating quality content and using smart strategies can help you connect with your ideal clients. Content...

Content is king in the marketing world, and for good reason. In fact, 73% of business-to-business (B2B) marketers use content marketing. Companies lean on content marketing to build their lowest sales funnel, as it is one of the best ways to cast a wide net of leads. ...

Standing out in the world of blogging and social media can feel like a monumental undertaking, especially when it comes to the meat and potatoes of content creation. Enter content pillars, a strategy with the potential to transform the way you approach content.  Keep...

Marketing for your small business often feels like a struggle. Have you ever dumped money into paid ads only so they do not go anywhere? Or maybe you’ve spent hours organizing an event that brought in a measly trickle of new customers? You’re not the only one. Small...

The surge of AI-generated material has marketers around the world wondering: Will Google penalize AI content? The answer is somewhat complex. Forty-four percent of businesses have used AI for content creation, with that number expected to rise in the coming years. If...

Some business goals are short-term, like monthly sales goals. Others are lengthy, like developing new products. SEO fits in the "lengthy" category. It takes effort but pays big dividends — simply optimizing your existing content can increase traffic by 75%. Start...

Finding the right keywords is essential to developing an effective search engine optimization (SEO) strategy. Researching keywords that your competitors are using to improve their rankings is the first step in finding keywords that work for your company. Do you know...