BKA Content Blog

When Google Analytics tags large portions of your web traffic as “unassigned,” you miss out on vital data about your audience. Just what is unassigned traffic in Google Analytics (GA4)? Find out why you should be aware of GA4 unassigned traffic and how to fix the...

Search engine optimization isn’t a magic wand. Nine out of 10 web pages don’t make the cut, usually because of ignoring SEO best practices. To get good results with SEO, you need to know what you’re doing — or hire a professional. This guide explains what SEO...

Whether you sell automotive parts online or provide legal services for corporate clients, traffic is the lifeblood of your website. You can’t convert leads into customers unless you have plenty of visitors. Want your site’s inbound traffic to look like the I-95 at...

If local clientele is important for your company, you should look for ways to you can expand Google My Business reach. Over 80% of consumers rely on these listings to decide which companies to do business with. Where should you start when enhancing your Google My...

Google Maps is one of the most popular apps in the world, with more than a billion users each month and over 5 billion local searches a day. Nearly 70% of smartphone owners use it for shopping, driving, and locating businesses. Are you taking advantage of this amazing...

Many marketers start with Google Keyword Planner for search engine optimization (SEO) research. However, Google created the tool for pay-per-click (PPC) ads, so how accurate is Google Keyword Planner for SEO? The answer matters because good data-driven marketing can...

Successfully managing search engine optimization is like renovating a commercial property. State-of-the-art software can help with keyword research, analytics, and content planning, but these tools are only effective in the hands of skilled professionals. Which is...

Google has various tools to help with digital marketing, and it can be hard to understand the differences and details of each. For example, is Google Analytics free, or do you have to pay for some features?  Over 44 million sites have used the platform, which means it...

Having a great reputation is vital for pest control providers, but it’s not enough. Your business also needs to stand out online. When customers have an emergency, you want to be the first name they call. That’s what search engine optimization is all about. Discover...