After more than 15 years working in SEO and content strategy, one thing has become clear - SEO visibility isn’t just about publishing more content anymore.
Google search has changed, AI is influencing results, and many small businesses are left wondering why their sites aren’t performing the way they used to online. This shift is what prompted us to build our BKA Content Skool SEO Community.
What People Actually Want From SEO
The challenge isn’t that SEO is impossible. It’s the gap between generic advice and what actually works in practice.
Small businesses end up trying a little of everything, without knowing what actually moves the needle for their website.
When we strip it down, the goal of SEO and digital marketing is simple:
👉You want your website to be found by the right people.
👉You want content that brings in traffic that turns into leads and sales.
👉You want to know that the online marketing work you’re doing is worth the effort.
When it comes to doing SEO for a small business website, what most people are really looking for is clarity. A better sense of what matters, what to prioritize, and how to measure progress with their digital marketing efforts without second-guessing every decision.
That’s the outcome we’ve focused on in our SEO campaigns since day one.
A Quick Word About Who We Are
We’re Matt and Greg, cofounders of BKA Content.
We’ve been working in SEO and content strategy for over 15 years. During that time, we’ve helped Fortune 500 companies, agencies, and growing small businesses improve their visibility through custom SEO content strategies. We’ve also built and run our own successful local businesses, ecommerce brands, and YouTube channels.
Nothing we teach in our Skool SEO community is theoretical. It’s based on what we’ve tested, refined, and deployed in real-world situations, including for our own businesses.
Why We Built the BKA Content SEO Skool
We wanted a place where we could teach business owners, marketers and entrepreneurs what actually works in SEO and digital marketing today, without forcing people to sort through outdated tactics or conflicting advice.
The BKA Skool Community is built to be practical. Inside, we share the exact way that we approach SEO strategy, content, AI search, local SEO and visibility, step by step, so you can apply it directly to your own website.
We built this SEO Digital Marketing Academy for small business owners, entrepreneurs, and marketers who aren’t quite ready for SEO agency services, or who prefer to keep their digital marketing in-house while staying in control and keeping their marketing costs low.
How the SEO Academy Works
There are two ways to be part of the SEO Digital Marketing Academy.
- Join the Free Membership
- Join the Premium Membership (monthly or discounted yearly cost)
The free membership gives you access to the community itself, along with a growing library of digital marketing and DIY SEO videos. It’s a good place to learn, ask questions, and see how others are approaching similar challenges.
For those who want more direct support, the premium membership opens everything up.
Premium members get full access to all of our digital marketing courses, including SEO strategy, AI search, content marketing, our Local SEO course for improving visibility in Google maps and local search results, and YouTube marketing for business.
We also host weekly live Q&A sessions, where premium members bring their websites, content, and questions and our SEO and digital marketing strategists work through real problems together.
Premium members also receive a complimentary SEO content audit for their website, which helps identify the biggest SEO content opportunities holding their site back.
Who This SEO Community Is For
The BKA Content Skool community is for small business owners, entrepreneurs, and marketers who are tired of trying random digital marketing tactics and hoping something sticks. It's for go-getters who want to learn how to do SEO themselves without having to always rely on an SEO agency for getting their website found.
Inside, we focus on helping you understand how search optimization and AI really work today, and what that means for your content and visibility. We give step-by-step SEO tutorials that cover every aspect of the parts of SEO that actually move the needle.
You don’t need more confusion. You need clarity and direction you can trust.
Join Our BKA Content Skool Community For Digital Marketers
We built the BKA Content Skool SEO Community to give business owners a better path forward, one that’s grounded in experience, clarity, and support.
You’re welcome to start with the free membership and explore the academy at your own pace. And if you’re ready for deeper guidance and faster SEO progress, the premium option is there when you want it.
Either way, we’re excited to build this space and help more small businesses get the online visibility they deserve.
We’ll see you inside!
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