by Jon Bingham | Apr 7, 2023 | Content Marketing Tips
Creating Effective Content Marketing Campaigns: Five Surprising Psychological Triggers When a product is being sold, consumers are more likely to purchase it if they feel some sort of psychological connection. Typically, advertisers use novelty, urgency and scarcity...
by Jon Bingham | Apr 3, 2023 | Content Marketing Tips
5 Undeniable Benefits of Content Outsourcing As the owner of a small business, you want to make every dollar count. We get it. A byproduct of the 2008 recession and once endearingly called “The Little Blog That Could,” BKA Content is comprised of leaders who wholly...
by Jon Bingham | Mar 18, 2023 | Content Marketing Tips
Creating a Target Audience for Your Marketing Campaign Do you know who your campaign target audience is? You probably hear a lot about targeting your content to your audience every time you take a course or read some guide to help with creating a marketing campaign....
by Jon Bingham | Mar 18, 2023 | Local SEO Tips
The SEO Guide to Increasing Local Web Traffic When was the last time you used an internet search engine to look for something local? If you’re like most people, you use the internet as your primary tool for finding everything from great restaurants to dog-friendly...
by Jon Bingham | Mar 8, 2023 | Content Marketing Tips
How To Build Brand Authority With Content Brand authority. What is it and why is it important? And how can you improve it? These are good questions to ask. As with any growing business, you are looking for ways to build your credibility in the eyes of consumers. This...
