by Drew Allen | Oct 4, 2016 | Content Marketing
Metrics That Matter: What You Should Really Be Tracking Remember the old days when metric tracking meant checking how many views a post had received? Times have changed, technology has improved and content marketing analytics now mean a lot more than counting page...
by Drew Allen | Aug 23, 2016 | Content Marketing, Ecommerce
Including Ecommerce Content in Your SEO Strategy Have you ever visited a website multiple times before deciding to make a purchase? What contributed to your final decision to buy? If you would like to know how ecommerce content can influence an audience, you must...
by Drew Allen | Jul 26, 2016 | Content Marketing, Social Media
Increase Facebook Shares With These 8 Tips Saying that competition for customer’s attention is tough on Facebook is an understatement. With over 1 billion users, 50 million small business pages, and 2.5 million advertisers, it’s hard to stand out on this leading...
by Drew Allen | Jul 15, 2016 | Content Marketing
How To Tell Your Brand’s Story Even if You Don’t Think You Have One The classic fairytale 1,001 Nights is a perfect example of the power of storytelling, and it goes a little like this: King Shahryar, an ancient Persian royal, after finding out that his wife had,...
by Drew Allen | Jun 1, 2016 | Content Marketing
Making Your Content Marketing Strategy the Heart of Your Brand Effective content marketing strategies are crucial with the enormous amount of time people spend online connecting to social networks and searching for information. However, there remains a lot of...