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Metrics That Matter: What You Should Really Be Tracking

by Drew Allen | Oct 4, 2016 | Content Marketing Tips

Metrics That Matter: What You Should Really Be Tracking Remember the old days when metric tracking meant checking how many views a post had received? Times have changed, technology has improved and content marketing analytics now mean a lot more than counting page...

Including Ecommerce Content in Your SEO Strategy

by Drew Allen | Aug 23, 2016 | Content Marketing Tips, Ecommerce SEO, SEO Strategy Tips

Including Ecommerce Content in Your SEO Strategy Have you ever visited a website multiple times before deciding to make a purchase? What contributed to your final decision to buy? If you would like to know how ecommerce content can influence an audience, you must...

Increase Facebook Shares With These 8 Tips

by Drew Allen | Jul 26, 2016 | Content Marketing Tips, Social Media

Increase Facebook Shares With These 8 Tips Saying that competition for customer’s attention is tough on Facebook is an understatement. With over 1 billion users, 50 million small business pages, and 2.5 million advertisers, it’s hard to stand out on this leading...

How To Tell Your Brand’s Story Even if You Don’t Think You Have One

by Drew Allen | Jul 15, 2016 | Content Marketing Tips

How To Tell Your Brand’s Story Even if You Don’t Think You Have One The classic fairytale 1,001 Nights is a perfect example of the power of storytelling, and it goes a little like this: King Shahryar, an ancient Persian royal, after finding out that his wife had,...

Making Your Content Marketing Strategy the Heart of Your Brand

by Drew Allen | Jun 1, 2016 | Content Marketing Tips

Making Your Content Marketing Strategy the Heart of Your Brand Effective content marketing strategies are crucial with the enormous amount of time people spend online connecting to social networks and searching for information. However, there remains a lot of...
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