RV Park Marketing Essentials To Fill Sites

Americans are embracing the allure of RV getaways in a big way. Nearly 60 million U.S. families went camping in 2024. RV use has skyrocketed by 95% over the past decade.

Whether your RV resort is located near an iconic national park or a bustling tourist destination, these travel trends are good news for your business. Now is the ideal time to learn RV park marketing best practices and maximize your bookings.

The Importance of Marketing for RV Parks

‘If you build it, they will come’ might work for Hollywood, but not in real life. For your RV park to attract visitors, you need an attention-grabbing website and an effective marketing strategy.

These days, families don’t check trusty travel guides on the fly when it comes to weekend getaways. They go online, do their homework, and book ahead. Your RV resort needs to stand out on Google.

Marketing also matters because of how families make travel decisions in 2025. When deciding what to see and where to stay, many travelers care about sustainability, experiences, and personalized services — not just price. A good marketing strategy helps you make a positive impression on your audience from the beginning.

The Most Effective RV Park Marketing Avenues

As a small business owner, you don’t have an unlimited marketing budget. Deciding where to focus your time, attention, and resources can make a huge difference for marketing success.

Which digital marketing services are the most important for RV parks, RV resorts, and campgrounds?

1. Online Search

Search engine optimization helps your website rank better on Google Chrome, Microsoft Edge, and Apple’s Safari browser. SEO works for desktop and mobile searches alike.

Say that families are searching for something like:

• Luxury RV resorts in Miami
• RV campgrounds near Glacier National Park
• Best RV parks in California

You’d want your name to show up front and center, right?

The key is to create an SEO strategy. Following SEO best practices on your website — high-quality content, the right keywords, and helpful topics — shows search engines and visitors that you’re trustworthy.

2. Local SEO

Local SEO emphasizes geographic keywords, customer reviews, and star ratings. This method helps you grab attention when families in your area (or nearby travelers) check Google Maps for lodging recommendations. To shine, you need a strong Google Business Profile and website content that appeals to your local community.

3. Content Marketing

Content marketing and SEO go hand-in-hand. Websites for RV parks and resorts often see great results from blog articles, short guides, and videos. High-quality content gets visitors to interact with your business.

Some example topics include:

• How To Choose the Right RV for Your Family
• Is Stainless-Steel Drinkware Sustainable?
• Luxury RV Trends in 2025
• The Best Canadian Road Trips
• Day Trips From Colorado Springs
• Guide to the Ultimate RV Glamping Vacation

According to a 2024 survey, more than 80% of businesses plan on using content marketing, with many even increasing their budget. Not only do friendly articles help you increase your website traffic, but they can also win you a spot in your customers’ hearts.

4. Social Media

Social media platforms are ideal places to highlight images and videos of your RV resort and the surrounding areas. Platforms like Instagram, Pinterest, Facebook, and X help you connect with first-time visitors, past customers, and their friends or family members.

Exciting posts can make a lasting impression on local families and out-of-state vacationers alike. You can also use holiday incentives and other deals to lift your bookings during slower times of year.

It takes a while to see one of the biggest benefits of social media marketing — testimonials — but the results are worth the wait. Whether you provide special amenities or amazing experiences, happy customers talk. Authentic reviews are immensely valuable, sometimes the deciding factor that persuades families to choose your RV park.

5. Emails

Does your RV park depend on repeat visitors or long-term bookings? Email marketing is an excellent way to encourage client loyalty and boost total annual stays.

This type of marketing involves sending out periodic emails with interesting topics, like a snippet of a recent blog article on your website. You can create email groups for marketing that appeals to luxury clients, everyday families, and other past customers.

6. Paid Search Advertising

With RV park advertising, you use keywords to display your content in sponsored results near the top of search pages. Not all RV parks need to pay for traffic, but this technique can be invaluable if you have a lot of competition online.

Paid search also works much faster than organic traffic, making it ideal for promotional campaigns. Similar advertising methods help you connect with users on Facebook, Instagram, and YouTube.

7. Influencers

About 25% of businesses see the best return on investment from influencer marketing. This is basically supercharged social media marketing, where you partner with well-known names on YouTube, Instagram, Facebook, and other sites.

Social media personalities don’t just have followings in the gaming, fashion, and beauty spheres. Sites like YouTube also have large communities of travel enthusiasts, outdoor living buffs, and wellness aficionados.

Some popular influencers are parents. Others are retired couples chasing adventures on the open road. There are even dog lovers who share their favorite pet-friendly destinations.

8. Print Advertising

Methods like billboards, posters, and brochures are still effective for many RV resorts. TV and radio ads work well for some regional audiences.

Print media is geared toward last-minute bookings, such as RV owners driving down the highway or families stopping at a nearby rest area. By including an easy-to-remember website or phone number, you can help weary travelers make reservations online in minutes.

The primary drawback of these methods is their high cost compared to the number of impressions. Digital marketing typically offers drastically better ROI.

How To Advertise Your RV Park

Effective RV resort marketing does more than offer information. Your website needs to sell a lifestyle, painting stories and experiences that are a perfect fit for visitors. Where do you start?

Know Who Your Target Audience Is

Who is staying at campgrounds and RV parks in 2025? If you think the answer is couples 55 and up, you’re in for a big surprise. The largest age group of RV owners is actually:

• 35 to 44: One-third of all RVers are Millennials.
• 45 to 54: Gen X loves health, wellness, and the solitude of nature, so it’s not surprising that 20% of RV enthusiasts belong to this age bracket.
• Over 65: Baby Boomers take a close third place (18%) when it comes to visiting RV resorts, exploring Route 66, or catching fall colors around Lake Michigan.

Gen Z isn’t far behind. Almost 15% of adults in this age group have an RV, though luxury destinations and glamping are more their style.

The point of understanding your audience is that age groups tend to get their information from different sources. Some users spend hours every day on social media, and others prefer Google searches. Knowing these habits helps you decide where to invest your marketing budget so it delivers the biggest bang for your buck.

Demographic data can also reveal how audiences make decisions. Some RVers respond best to images and impulses. Other families can’t resist a good deal. Members of Gen X often take the time to compare options and read reviews, so websites with guides and blogs have an advantage with this group.

Integrate Your Marketing Campaigns With Annual Travel Patterns

Your marketing doesn’t have to follow a rigid schedule. A good way to save money and make a bigger impact is to increase your advertising around your busiest times of year.

Many of our clients in the hospitality industry:

• Follow a consistent monthly cadence for blog content to support SEO
• Schedule paid advertising in the months leading up to busy travel seasons
• Plan discount offers for social media channels a few times a year
• Tailor blog posts to spring, summer, fall, and winter themes, depending on the region
• Leave some content spots open for trending topics

Your particular approach depends on your business goals and how long your bookings typically last. Sometimes, you want to maximize profits during the summertime rush. Digital marketing can also help you seize revenue opportunities that you’ve been overlooking.

Build Valuable Partnerships

Smart partnerships can be one of the best ways to reach a wider audience locally, regionally, and nationally. There are many opportunities available if you know where to look:

• Social media influencers
• Travel blogs and websites
• State park administrators
• Local tourism businesses
• RV dealerships
• Event organizers (e.g., festivals and multi-day concerts) 

Some RV resort owners attend trade shows to create marketing partnerships with non-competing businesses from out of state. Whatever route you choose, only select partners that reflect positively on your reputation. We maintain a network of trustworthy partners in many industries.

Find Your Niche

One of the unique things about digital marketing is how it can advertise for you without sounding like an ad. Blog articles can boost your RV park’s reputation and build customer loyalty through genuine emotion.

Expressive content and brand vibes are the same reasons many families wholeheartedly support companies like Trader Joe’s, Whole Foods, Patagonia, Osprey, and Prana.

Your niche is closely related to your customers. You can lean into a brand voice that is luxurious and exclusive, or comfy and down-to-earth. Campground marketing can highlight peaceful experiences, eco-friendly tourism, or contemporary amenities.

Ask for Reviews (and Respond to Them)

How do you get those customer testimonials and five-star ratings that elevate your business? Often, the simplest approach is the best: Ask them.

Happy customers are more willing to leave reviews than you probably think. Over 50% of internet users in the 25 to 34 age bracket post reviews when asked.

If you notice a customer with a beaming smile during checkout, ask if they enjoyed their stay and then mention how much you would love a short review. You can also include your review link on invoices.

Make sure you respond to positive and negative reviews, preferably within a few days. This can create a favorable impression with the person who left the review and potential customers, too. 

Create a Customized Marketing Strategy

Deciding how to advertise your RV park is similar to planning a construction project. Taking your time to customize the details always leads to better results.

You need to select your marketing avenues and content focus based on your unique customer base, location, strengths, and opportunities. Custom marketing is what we do best, and it works.

Digital Marketing Tips for RV Parks

Already have a digital marketing program in place? These tips can help you improve your results.

Optimize for Mobile Devices

The mobile vs. desktop advantage grows every year, from an 80% traffic lead in 2021 to 300% in 2023. Make your site mobile responsive with scalable images and flexible content layouts.

Let Marketing Experts Manage Your Social Media

There’s not enough time in the day to run a small business and post consistently on social media. Outsourcing social media management values your time and allows for more replies.

Invest in Premium Content

Websites for RV resorts only sound luxurious if you use top-tier content professionals. Bland or repetitive content doesn’t impress, no matter how many keywords it uses.

Don’t Forget a Little Friendly Spying

All’s fair in RV park marketing wars. To get an edge over your competitors, it pays to check out their sites from time to time. See which pages are getting the most traffic and figure out why. Apply what you learn to win over more customers.

Expert Marketing for RV Parks, Resorts, and Campgrounds

High-quality RV park marketing kicks off a domino effect for your entire business. Smart strategies help you prioritize the right channels, leading to more website traffic, more customers, and more bookings.At BKA Content, we have almost 20 years of experience in content creation, SEO, advertising, and social media management. Discover our customized RV park SEO solutions today.