The 5 Best AI Tools for Your Website’s SEO in 2025

A recent HubSpot study discovered that 68% of marketing leaders reported positive benefits from using artificial intelligence tools. With AI revolutionizing the way businesses approach SEO, it’s no surprise that many are eager to explore its potential. Are you ready to jump in and learn about the top AI tools for website SEO (search engine optimization)?

Discover the best AI SEO tools and how you should use them to enhance your online visibility.

What Are AI Tools for Website SEO?

AI SEO tools are any software that uses artificial intelligence to save time on SEO or improve its execution. A lot of the talk around AI has centered on text and image generation, but AI tools go far beyond generating content.

Even before text generation tools became so ubiquitous, AI tools helped automate routine tasks, collect data, and share advanced insights. Today, such programs help with keyword and topic research for content creation.

AI tools also assist with technical SEO, allowing businesses and SEO agencies to quickly discover and correct site issues. Of course, they can now also write and optimize full articles to varying degrees of success. However, unaltered content from generative AI is often easy to detect.

Why Use an AI Tool for SEO?

Using artificial intelligence to streamline your SEO strategy is a smart way to save time and effort. The HubSpot study reported that marketers who use AI tools save 12.5 hours every week. 

While AI tools for website SEO have yet to be universally adopted, many of your top competitors already leverage them to gain an edge. Top SEO agencies, including ours, use insights from AI-powered tools to deliver faster and more impactful results. Incorporating AI into your SEO strategy is a practical step to stay competitive and achieve meaningful results.

What Are the 5 Best AI SEO Tools?

After thoroughly evaluating the options, we’ve identified the best AI SEO tools on the market. These tools stand out for their ability to streamline research, optimize performance, and enhance content creation.

1. Semrush

Semrush is an all-in-one AI tool for SEO that does the best at doing research and tracking your site’s performance. It also has convenient content creation features. Agencies and small businesses seeking SEO software can find a plan to fit their budget and use case. 

2. SE Ranking

Another dedicated SEO tool is SE Ranking. This is an agency-tailored service, so it’s probably not right for casual users. The AI Content Writer tailors its outputs to recent search engine result data and user relevance, making it a high-powered choice.

3. HubSpot

If you already have HubSpot, it’s worth checking out its AI tools for website SEO that assist with developing a strategy and optimizing content. A favorite feature is that it lets you transition easily between manual and AI-assisted content creation because it understands that AI can’t do it all. The suggestions tool provides automatic optimization opportunities, too. 

4. AlliAI

AlliAI is one of the best tools for optimizing a site for technical SEO. You don’t need any coding experience to detect and correct on-page issues. However, this is another tool that’s primarily for dedicated SEO teams and agencies, and it has a premium price to match. 

5. MarketMuse

MarketMuse is one of the best AI content-writing tools. It helps you compare your content against your competitors to find gaps and opportunities. Its advanced topic modeling reviews large datasets to help you understand and address user intent. Real-time feedback helps you immediately improve readability, structure, and keyword usage. 

Can ChatGPT Do SEO? 

ChatGPT can assist with some elementary aspects of SEO, but it’s not a comprehensive AI tool for website SEO. Its primary feature is generating text, which you can use for content creation. 

The platform works well for generating ideas when you have writer’s block, creating outlines out of your rough notes, and simplifying text from technical information. This AI can also generate images, which helps you get the exact picture you want to illustrate an image. 

Additionally, ChatGPT can be an effective web browser. Its ability to provide resources for the text it generates has significantly improved, and you can use that as research for your own articles.

Can SEO Be Done Completely With AI?

AI can make SEO much easier, but you shouldn’t completely rely on AI tools for your website’s SEO strategy. All software needs human guidance, monitoring, and updates to align with SEO best practices. 

For example, generative AI programs like ChatGPT can become repetitive and generic. During our tests, we found that AI tends to use colons when creating article titles. While this structure isn’t inherently bad, it becomes boring if it’s all that you use.

With any gen AI, you should adjust at least 25% of an article to humanize it. Of course, even more is better. Google doesn’t penalize AI content, but it does prioritize quality content that is “people-first.” Regurgitating an AI article verbatim is not going to reach that goal. 

Furthermore, always include your own voice and brand identity in anything your team creates. You also need to check facts for accuracy. 

While AI tools for web SEO might be able to get away with making a helpful article here and there, one thing they can never do is create a full-fledged SEO campaign that pivots with the market like an expert can. These programs rely on existing data and lack the ability to generate real-time insights or nuanced strategies.

Ultimately, AI is just a tool, and a tool is only as good as the person using it. Therefore, you can maximize its potential only with the assistance of an expert. If you don’t have an in-house SEO professional, outsourcing the assignment is the way to go.

Fully Leverage AI Tools for Your Website’s SEO With Expert Guidance

AI can do a lot of amazing things, but it’s no magic wand. Use it correctly, and you’ll boost your online visibility. Make enough mistakes with AI, and you’ll wreck your SEO.

Don’t leave your SEO strategy to chance! We can help you make the most of AI SEO tools to improve your website and increase traffic. Whether you need keyword research, a long-term strategy, a one-time consultation, or a comprehensive SEO package, we’ve got you covered. 

Contact us at BKA Content to see why our expert SEO consultants are worth the investment.