The 5 Best Affordable SEO Services for Lawyers: 2025 Guide

According to studies, 67.7% of clicks go to the top five organic links on search engine results pages. That means if you want potential clients to find your law firm online, you need search engine optimization. How can you implement SEO if you don’t have a dedicated digital marketing department? Fortunately, affordable SEO for lawyers is available if you know where to look.

The Top 5 Companies Offering Affordable SEO for Lawyers

Marketing for legal services can be cutthroat, so a responsive SEO strategy is essential for drawing traffic to your website. To keep up with competitors, you must conduct regular website audits, create new content consistently, refresh web pages and monitor keyword rankings. It’s a full-time job, which is why hiring a third party makes the most sense.

How can you tell if an SEO agency is right for your needs? The first step is to look at its results. How many current customers report satisfaction with their SEO campaigns? How many clients rank near the top of SERPs? Does this SEO company service any other law firms, and do they have case studies?

Concrete results speak volumes about an agency’s skills.

Doing this research can be time-consuming, especially if you start from square one. Fortunately, we have a list of five grade-A, affordable SEO companies to get you started.

1. BKA Content

BKA Content offers affordable SEO for lawyers, contract analysts, title examiners and other professionals in the legal field. With over 15 years of experience in the industry, BKA has successfully implemented comprehensive SEO campaigns for multiple legal firms with different practice areas. BKA has affordable SEO packages for lawyers that may include the following services:

• SEO content writing (web pages and blogs)
• White-hat link building
• Data tracking and monthly reporting
• SEO research, strategy and management
• Whole-site content audits
• Content refreshes and On-Page SEO
• Local SEO and citation building
• Paid ad management

Strategists tailor campaigns to your goals and handle all the heavy lifting so you can focus on your clients. Monthly reports are sent so you can see your SEO in action, and communication lines stay open to ensure fast responses to any change in your objectives. You can see results in as little as three months, and a long-term partnership can boost traffic by 1,500% over 12-18 months.

BKA Content offers a free initial SEO audit to identify areas for improvement. If you decide to sign on, you’ll get a dedicated strategy team, ensuring consistent high quality. Compared to the 10% to 20% average, content created by the BKA Content team ranks 80% of the time, putting your website in the best position for clicks.

Pricing:

SEO for attorneys and law firms is incredibly affordable – starting at $999/month, with each plan custom made after an initial site audit. SEO campaigns typically run for 6 months before renewal. Most legal clients with a custom SEO plan including web page design/optimization, new content creation, link building and expert local SEO campaigns can expect to pay somewhere between $2,500 to $5,000 a month.

2. JurisPage

If you want affordable SEO for lawyers from a niche marketing agency, JurisPage can be a solid solution. This SEO company works exclusively with clients in the legal field, allowing them to focus on the minutiae of the industry. As a Lawyerist Certified Agency and Google Premier Partner, JurisPage has expertise in maximizing marketing campaign success and prioritizing the business side of law firms.

Notably, JurisPage offers services beyond SEO:

• WordPress website design
• Google Ads campaigns
• Google My Business setup
• Web hosting
• Domain registration assistance

The broad range makes it a good choice if you don’t have an online presence yet. The team claims to work fast, so your website and digital marketing can be up and running in as little as two weeks.

One thing to consider, though, is to make sure they build your site with a CMS like WordPress, so you can make changes to your own site if you ever end up leaving their agency.

Pricing:

While they do offer a free initial consultation, Jurispage runs at the higher end of our affordable law firm SEO services list. Reviews say packages can start as low as $1500, but can quickly balloon to $20k a month for aggressive campaigns.

3. WebFX

WebFX is another agency that offers comprehensive digital marketing services. This company works with organizations in various industries but has experience with affordable SEO for lawyers. WebFX emphasizes its results-driven approach:

• In-depth analysis of competitors, industry and business goals
• Return-on-investment reporting and optimizing
• Keyword rank monitoring

It shares this data with clients in real time through its MarketingCloudFX software, a marketing hub providing access to all your products and services. This setup also allows you to customize your spending as well as your services. You can opt for one of four packages and select add-ons for additional fees.

Pricing:

SEO plans for attorneys and law firms from WebFX typically range from $2,500 to $7,500 per month depending on services needed.

4. The Search Ninjas

While The Search Ninjas SEO agency works with a variety of clients, its founder has worked for a lawyer digital marketing agency in the past. As a result, this company has over 10 years of experience with clients in the legal field.

The Search Ninjas focuses on SEO and website development, making it a viable option if you’re only interested in affordable SEO for lawyers that includes more web/technical development. This agency provides several digital marketing services:

• Data analysis
• Social media marketing
• Fractional chief marketing officer duties
• Pay-per-click advertising

However, its focus is technical SEO, which includes reducing page loading times, improving navigability and boosting web page crawlability. These services refine the user experience, which can reduce bounce rates. They also make it easier for search engine algorithms to recognize keywords, potentially making on-page SEO more powerful.

The Search Ninjas values exclusivity. This agency prides itself on not working with competitors of current clients, so it’s a good option for law firms wary of SEO companies that take any customer.

Pricing:

While pricing isn’t immediately available on their website, but you can likely expect to pay anywhere from $1500 to $5000 a month for affordable legal SEO services from this agency.

5. SEO Advantage

SEO Advantage has been in the game for 25 years — nearly as long as Google has been around. While other search engines exist (think Bing, Yahoo and ASK), Google accounts for the lion’s share of searches. To capture those valuable views, SEO Advantage focuses on Google-approved methods to build clients’ website traffic:

• Pay-per-click advertising
• Premium directory and portal networking
• Social media management
• Website design
• Content development

This company offers affordable SEO for lawyers, nonprofits and health care facilities. SEO Advantage takes advantage (pun intended) of Google’s latest features:

• Video carousels
• People Also Ask
• Features Snippets

Its team of experts reviews the latest digital marketing news to stay abreast of developments and ensure your campaign remains competitive. These professionals also understand how to leverage local SEO to reach the internet users most likely to need your services. Since SEO works best over time, this agency aims for long-term client relationships, which means a campaign that evolves as your firm does.

Pricing:

While not your conventional SEO agency for attorneys, this company does have some of the most affordable services on this list. You can get a starter SEO plan for as low as $800 a month on up to $7000 a month for more comprehensive packages.

Best Affordable SEO for Lawyers

The best affordable SEO for lawyers can boost website traffic, bringing in clients who need your help. BKA Content can assist with a free SEO audit, keyword research, ongoing content creation, link building, local SEO, on-page and technical SEO and even paid ads. tailored keyword research and content creation for web pages, blogs and social media posts. Contact us today to learn more about our law firm SEO services!